Everything you’ve tried targeted the wrong problem

Preview text: The flakes keep coming back because dryness was never the real issue.

New Aura

Sunday, Sep 13, 2026 at 5:01 PM EasternKlaviyo

New AuraEverything you’ve tried targeted the wrong problem

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Everything you’ve tried targeted the wrong problem - email from New Aura

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Subject: Everything you’ve tried targeted the wrong problem
Preview text: The flakes keep coming back because dryness was never the real issue.
From: support@trynewaura.com
Brand: New Aura
ESP: Klaviyo
Sent: Sun Sep 13, 2026, 5:01 PM ET
Size: 36 KB
Images: 2
Links: 4, 3 of them buttons
Subject length: 50 characters

Against New Aura's usual

Sent in its busiest hour, 5 PM, which holds 65% of its emails. The subject is 50 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: New Aura <[email protected]>
Subject: Everything you’ve tried targeted the wrong problem
Date: Sun, 13 Sep 2026 21:01:30 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.support.trynewaura.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=support.trynewaura.com s=mtd1
List-Unsubscribe: Present, one-click

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from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 16, 2026 5:01 PM	your beard says more about you than you think
	Sep 15, 2026 5:01 PM	the beard itch keeps coming back, doesn't it?
	Sep 14, 2026 6:00 PM	a real man handles it. quietly.
	Sep 13, 2026 5:01 PM	Everything you’ve tried targeted the wrong problem (this email)
	Sep 10, 2026 5:01 PM	the flaking didn't stop at your beard, did it?
	Sep 9, 2026 5:01 PM	the reason you keep pushing back the barber
	Sep 8, 2026 5:00 PM	your Labor Day sale just got extended