IT’S BACK!

Preview text: Sold out, restocked, back. Your beard's been waiting.

New AuraThursday, Jul 2, 2026 at 5:01 PM EasternKlaviyo
New AuraIT’S BACK!
Subject
IT’S BACK!
Preview text
Sold out, restocked, back. Your beard's been waiting.
From
support@trynewaura.com
Sent
Thu Jul 2, 2026, 5:01 PM ET
Size
30 KB
Images
3
Links
4, 2 of them buttons
Subject length
10 characters

Against New Aura's usual

Sent in its busiest hour, 5 PM, which holds 65% of its emails. The subject is 10 characters; its average is 29.

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Sent just before and after

Jul 3, 2026 5:42 PMWhy oils didn’t work
Jul 3, 2026 10:01 AMmy beard betrayed me for years
Jul 2, 2026 5:41 PMYou’re not here by accident
Jul 2, 2026 5:01 PMIT’S BACK! (this email)
Jul 1, 2026 10:01 AMnew month, new beard, boss
Jun 30, 2026 5:00 PMlast call before summer wins, boss
Jun 28, 2026 5:00 PMStock’s running low this summer

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