The “Just a Hobby” Wound

Preview text: The “Just a Hobby” Wound Why horse women feel guilty for spending money on the thing that…

Noëlle FloydThursday, Jun 25, 2026 at 2:11 PM EasternKlaviyo
Noëlle FloydThe “Just a Hobby” Wound
Subject
The “Just a Hobby” Wound
Preview text
The “Just a Hobby” Wound Why horse women feel guilty for spending money on the thing that…
From
noellefloyd+money@substack.com
Sent
Thu Jun 25, 2026, 2:11 PM ET
Size
113 KB
Images
17
Links
23, 8 of them buttons
Subject length
24 characters

Against Noëlle Floyd's usual

Sent in its busiest hour, 2 PM, which holds 30% of its emails. The subject is 24 characters; its average is 40.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Hey it's Noëlle <…@substack.com>
Reply-To
Hey it's Noëlle <…@mg1.substack.com>
Subject
The “Just a Hobby” Wound
Date
Thu, 25 Jun 2026 18:11:30 +0000
Message-ID domain
mg2.substack.com
Return-Path domain
mg2.substack.com
DKIM signature
d=mg2.substack.com s=mailo
List-Unsubscribe
Present, one-click
Feedback-ID sender
substack

Servers it passed through, newest first

  1. from v5173.….use4.send.mailgun.net [143.55.229.173] by our receiving server with ESMTPS
  2. by … with HTTP

Other sending headers (names only): X-Mailgun-Sid, X-Mailgun-Sending-Ip, X-Mailgun-Batch-Id, X-Mailgun-Tag, X-Mailgun-Track-Clicks, X-Mailgun-Variables

Report this email

Sent just before and after

Jul 8, 2026 2:11 PMThe Horse World Is More Woo-Woo Than You Think
Jul 1, 2026 2:11 PMGood Horses, Good Women
Jun 29, 2026 11:11 AMWhen the Result Has to Justify the Cost
Jun 25, 2026 2:11 PMThe “Just a Hobby” Wound (this email)
Jun 24, 2026 2:11 PMPaycheck to Paycheck to Live the Dream
Jun 23, 2026 2:11 PMThe Horse World Is Entering Its Accountability Era
Jun 19, 2026 2:11 PMThe Birkin Bag Is a Glue-On Shoe

More from Noëlle Floyd

All Noëlle Floyd emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.