"Sorry... what scent is that?"

Preview text: The quiet flex nobody sees coming

NOIRSaturday, Aug 22, 2026 at 10:15 AM EasternKlaviyo
NOIR"Sorry... what scent is that?"
Subject
"Sorry... what scent is that?"
Preview text
The quiet flex nobody sees coming
From
orders@noir-store.co.uk
Brand
NOIR
Sent
Sat Aug 22, 2026, 10:15 AM ET
Size
34 KB
Images
8
Links
8, 1 of them buttons
Subject length
30 characters

Against NOIR's usual

Sent in the 10 AM hour, which holds 19% of its emails; 40% arrive in the 2 PM hour. The subject is 30 characters; its average is 39.

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Subject
"Sorry... what scent is that?"
Date
Sat, 22 Aug 2026 14:15:28 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.noir-store.co.uk
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.noir-store.co.uk s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Aug 28, 2026 2:15 PMIt's Payday & Bank holiday! Treat yourself
Aug 26, 2026 2:15 PMSchool run starts Monday. Is your car ready?
Aug 24, 2026 2:15 PMThe smell that takes you straight back to summer 😎
Aug 22, 2026 10:15 AM"Sorry... what scent is that?" (this email)
Aug 20, 2026 2:15 PMSTOP doing this every two weeks 🚫
Aug 18, 2026 2:15 PMNOIR: One thing in your car that never goes
Aug 16, 2026 10:15 AMYour car survived summer. Time to treat it 👉

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