It’s live: meet your new favourite countdown
Preview text: Our Advent Calendar is here, and stock is limited.

Using this email in an article? Credit: Normal email via They Sent It, with a link to this page. Full-size image
- Subject
- It’s live: meet your new favourite countdown
- Preview text
- Our Advent Calendar is here, and stock is limited.
- From
- hey@
itsnormal.com - Brand
- Normal
- ESP
- Klaviyo
- Sent
- Thu Oct 22, 2026, 12:03 AM ET
- Size
- 47 KB
- Images
- 11
- Links
- 14, 6 of them buttons
- Subject length
- 45 characters
Against Normal's usual
Sent in the 12 AM hour, which holds 15% of its emails; 26% arrive in the 1 AM hour. The subject is 45 characters; its average is 36.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- Normal <[email protected]>
- Subject
- It’s live: meet your new favourite countdown
- Date
- Thu, 22 Oct 2026 04:03:04 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-70
- Return-Path domain
- emails.itsnormal.com
- DKIM signature
- d=itsnormal.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-8skj5 with SMTP
- from (unnamed) by geopod-ismtpd-70 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 30, 2026 3:32 AM | Was it love at first sight? ❤️ | |
| Oct 30, 2026 12:03 AM | Everyone wants a piece of THIS | |
| Oct 27, 2026 12:03 AM | You're reading for the plot, right? 👀 | |
| Oct 22, 2026 12:03 AM | It’s live: meet your new favourite countdown (this email) | |
| Oct 21, 2026 11:20 AM | Why wait? Your welcome offer is still here! | |
| Oct 21, 2026 2:20 AM | The Cauldron has blessed us. FINALLY. | |
| Oct 20, 2026 11:19 AM | Your welcome offer is waiting… 😉 |
More from Normal
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Nov 4, 2026 2:35 AM
12 days. 12 surprises. All for YOU. 😉
Nov 3, 2026 6:33 PM
You know you want it… here’s 15% OFF
Nov 2, 2026 2:34 AM
Buy Mae, get Quinn or Plum 50% OFF! 👀
Nov 1, 2026 6:03 PM
Your picks deserve a second look…
Oct 31, 2026 3:33 AM
Was it love at first sight? ❤️
Oct 30, 2026 3:32 AM
Everyone wants a piece of THIS
Oct 30, 2026 12:03 AM
You're reading for the plot, right? 👀
Oct 27, 2026 12:03 AM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 22, 2026.












