Mae’s better with a little backup 😉

Preview text: A little lube and easy clean-up make a very good pairing.

NormalWednesday, Sep 23, 2026 at 1:03 AM EasternKlaviyo
NormalMae’s better with a little backup 😉
Subject
Mae’s better with a little backup 😉
Preview text
A little lube and easy clean-up make a very good pairing.
From
hey@itsnormal.com
Brand
Normal
Sent
Wed Sep 23, 2026, 1:03 AM ET
Size
48 KB
Images
12
Links
15, 6 of them buttons
Subject length
36 characters

Against Normal's usual

Sent in its busiest hour, 1 AM, which holds 26% of its emails. The subject is 36 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Normal <[email protected]>
Subject
Mae’s better with a little backup 😉
Date
Wed, 23 Sep 2026 05:03:04 +0000 (UTC)
Message-ID domain
geopod-ismtpd-82
Return-Path domain
emails.itsnormal.com
DKIM signature
d=itsnormal.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-6x7jh with SMTP
  2. from (unnamed) by geopod-ismtpd-82 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Sep 25, 2026 7:09 AMYour picks deserve a second look…
Sep 24, 2026 7:06 AMWas it love at first sight? ❤️
Sep 24, 2026 1:03 AMWe went global. You get 31% off. 🌏
Sep 23, 2026 1:03 AMMae’s better with a little backup 😉 (this email)
Sep 21, 2026 1:01 AMMismatched libido doesn’t mean mismatched love
Sep 19, 2026 1:23 AMEveryone’s a little obsessed with Mae
Sep 16, 2026 1:03 AMTwo toys for the price of one, with Mae

More from Normal

All Normal emails

Sent the same day by similar brands

Same ESP and the closest weekly volume, sent on Sep 23, 2026.

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.