Hey there, here's why I built Numi

Preview text: This is where it started - the layer changed everything

NumiFriday, Apr 24, 2026 at 7:00 PM EasternKlaviyo
NumiHey there, here's why I built Numi
Subject
Hey there, here's why I built Numi
Preview text
This is where it started - the layer changed everything
From
customercare@wearnumi.com
Brand
Numi
Sent
Fri Apr 24, 2026, 7:00 PM ET
Sent to
Canada (wearnumi.ca), wearnumi.com
Size
58 KB
Images
19
Links
24, 12 of them buttons
Subject length
34 characters

Against Numi's usual

Sent in its busiest hour, 7 PM, which holds 26% of its emails. The subject is 34 characters; its average is 31.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
Hey there, here's why I built Numi
Date
Fri, 24 Apr 2026 23:00:06 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.wearnumi.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.wearnumi.com s=mtd1
List-Unsubscribe
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  1. from kl-203-20-9.kmta.shared.klaviyomail.com [170.203.20.9] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Apr 28, 2026 7:00 PMToffee and Truffle are back 🎉
Apr 25, 2026 12:22 PMOne Last Look At This One 👀
Apr 25, 2026 6:21 AMIs This Still On Your Mind? · Resent
Apr 24, 2026 7:00 PMHey there, here's why I built Numi (this email)
Apr 24, 2026 6:22 AMIs This Still On Your Mind? · Resent
Apr 23, 2026 6:22 PMDid This Catch Your Eye?
Apr 22, 2026 7:00 PMYour buy 2, get 1 free is here 💟

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