You're probably layering wrong

Preview text: Each problem has a specific Numi that solves it.

NumiTuesday, May 12, 2026 at 7:01 PM EasternKlaviyo
NumiYou're probably layering wrong
Subject
You're probably layering wrong
Preview text
Each problem has a specific Numi that solves it.
From
customercare@wearnumi.com
Brand
Numi
Sent
Tue May 12, 2026, 7:01 PM ET
Sent to
Canada (wearnumi.ca), wearnumi.com
Size
51 KB
Images
17
Links
22, 12 of them buttons
Subject length
30 characters

Against Numi's usual

Sent in its busiest hour, 7 PM, which holds 26% of its emails. The subject is 30 characters; its average is 31.

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Sent just before and after

May 16, 2026 6:53 PMIs This Still On Your Mind?
May 16, 2026 6:52 AMDid This Catch Your Eye?
May 14, 2026 7:00 PMHey Love, let's talk about colors
May 12, 2026 7:01 PMYou're probably layering wrong (this email)
May 9, 2026 7:00 PMThe layer made for short sleeves
May 7, 2026 7:01 PMThe layer she deserves ♥️
May 6, 2026 7:00 PMHey Love, most women buy this next

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