It turns out luxury matters

Preview text: Hey there, Over the last few days, I've been chatting with backers and reading through…

Oir Soap

Thursday, Jun 4, 2026 at 1:16 PM EasternKlaviyo

Oir SoapIt turns out luxury matters

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Subject: It turns out luxury matters
Preview text: Hey there, Over the last few days, I've been chatting with backers and reading through…
From: customer@oirsoap.co.uk
Brand: Oir Soap
ESP: Klaviyo
Sent: Thu Jun 4, 2026, 1:16 PM ET
Sent to: United Kingdom (oirsoap.co.uk), oirsoap.com
Size: 18 KB
Images: 1
Links: 5, 2 of them buttons
Subject length: 27 characters

Against Oir Soap's usual

Sent in the 1 PM hour, which holds 3% of its emails; 26% arrive in the 2 PM hour. The subject is 27 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Jolene | Oir Soap <[email protected]>
Subject: It turns out luxury matters
Date: Thu, 04 Jun 2026 17:16:09 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.oirsoap.co.uk
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.oirsoap.co.uk s=mtd1
List-Unsubscribe: Present, one-click

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from kl-203-16-47.kmta.shared.klaviyomail.com [170.203.16.47] by our receiving server with ESMTPS
from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Jun 13, 2026 5:00 AM	Good for you, good for the planet
	Jun 9, 2026 2:02 PM	We couldn't have done this without you
	Jun 6, 2026 7:00 AM	The biggest reason people are backing Òir
	Jun 4, 2026 1:16 PM	It turns out luxury matters (this email)
	Jun 3, 2026 7:00 AM	Well, this is exciting...
	Jun 2, 2026 3:01 PM	Today's been something special
	Jun 2, 2026 9:00 AM	We're now live on Kickstarter 🎉

It turns out luxury matters

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Servers it passed through, newest first

Sent just before and after

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