They Sent It

When Soft Goes Hard

Performance Wool is both cozy and badass.

OiselleTuesday, Sep 15, 2026 at 2:03 PM EasternKlaviyo
OiselleWhen Soft Goes Hard
Subject
When Soft Goes Hard
Preview text
Performance Wool is both cozy and badass.
From
hello@oiselle.com
Brand
Oiselle
Sent
Tue Sep 15, 2026, 2:03 PM ET
Sent to
oiselle-running.com, oiselle.com
Size
69 KB
Images
15
Links
26, 3 of them buttons
Subject length
19 characters

Against Oiselle's usual

Sent in the 2 PM hour, which holds 5% of its emails; 12% arrive in the 3 PM hour. The subject is 19 characters; its average is 33.

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From
Oiselle <[email protected]>
Subject
When Soft Goes Hard
Date
Tue, 15 Sep 2026 18:03:47 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.newsletter.oiselle.com
DKIM signature
d=shared.klaviyomail.com s=def1; d=newsletter.oiselle.com s=mtd1
List-Unsubscribe
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Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

Sep 23, 2026 9:14 PMPick up where you left off.
Sep 23, 2026 3:00 PMChoose Your Wool Layer
Sep 17, 2026 2:02 PMFlyout Wool is Back for Fall
Sep 15, 2026 2:03 PMWhen Soft Goes Hard (this email)
Sep 9, 2026 2:00 PMNew Performance Wool Looks Good & Feels Great
Sep 9, 2026 1:53 AMHere's 10% off that gear you've been eyeing
Sep 8, 2026 8:13 PMMeet the Flock Favorites

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