You’re probably icing wrong

Preview text: Do this instead

Old Bones TherapySaturday, Apr 11, 2026 at 6:30 PM EasternKlaviyo
Old Bones TherapyYou’re probably icing wrong
Subject
You’re probably icing wrong
Preview text
Do this instead
From
help@oldbonestherapy.com
Sent
Sat Apr 11, 2026, 6:30 PM ET
Sent to
oldbonestherapy.com
Size
40 KB
Images
12
Links
11, 1 of them buttons
Subject length
28 characters

Against Old Bones Therapy's usual

Sent in the 6 PM hour, which holds 8% of its emails; 17% arrive in the 12 PM hour. The subject is 28 characters; its average is 29.

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Sent just before and after

Apr 18, 2026 6:16 PMUnfinished Business Detected
Apr 16, 2026 8:30 AMShe’s Been Carrying the Load
Apr 14, 2026 10:30 AMIRS got theirs. Your turn.
Apr 11, 2026 6:30 PMYou’re probably icing wrong (this email)
Apr 10, 2026 3:53 PMYour bones are calling!
Apr 9, 2026 3:52 PMReady to gear up?
Apr 9, 2026 10:59 AMGreen Sleeve. Back Again.

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