Most zero beers are rubbish. Here’s the truth.

Preview text: I tried a heap so you don’t have to — here’s what’s actually worth drinking.

Old Man StrengthThursday, Apr 16, 2026 at 8:56 PM EasternKlaviyo
Old Man StrengthMost zero beers are rubbish. Here’s the truth.
Subject
Most zero beers are rubbish. Here’s the truth.
Preview text
I tried a heap so you don’t have to — here’s what’s actually worth drinking.
From
orders@oldmanstrength.com.au
Sent
Thu Apr 16, 2026, 8:56 PM ET
Sent to
oldmanstrengthusa.com
Size
49 KB
Images
5
Links
14, 5 of them buttons
Subject length
46 characters

Against Old Man Strength's usual

Sent in the 8 PM hour, which holds 8% of its emails; 18% arrive in the 10 PM hour. The subject is 46 characters; its average is 35.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Old Man Strength <[email protected]>
Subject
Most zero beers are rubbish. Here’s the truth.
Date
Fri, 17 Apr 2026 00:56:02 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.send.oldmanstrength.com.au
DKIM signature
d=shared.klaviyomail.com s=def1; d=send.oldmanstrength.com.au s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from kl-203-24-10.kmta.shared.klaviyomail.com [170.203.24.10] by our receiving server with ESMTPS
  2. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Apr 23, 2026 9:47 PMPreorder rashies — landing 30 April
Apr 21, 2026 10:14 PMSame shirts. Every day
Apr 19, 2026 11:16 PMDid you see something you liked?
Apr 16, 2026 8:56 PMMost zero beers are rubbish. Here’s the truth. (this email)
Apr 9, 2026 7:02 PMMost blokes already know this
Apr 6, 2026 10:45 PMThis is The Last Call
Apr 2, 2026 4:36 AMRashguards Are Back - PREORDER Yours Now!

More from Old Man Strength

All Old Man Strength emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.