They Sent It

The fall edit.

Eight pairs, one season, no filler.

OldsolesThursday, Sep 24, 2026 at 7:15 PM EasternKlaviyo
OldsolesThe fall edit.
Subject
The fall edit.
Preview text
Eight pairs, one season, no filler.
From
info@oldsoles.com.au
Sent
Thu Sep 24, 2026, 7:15 PM ET
Sent to
United States (oldsoles.us)
Size
52 KB
Images
19
Links
20, 3 of them buttons
Subject length
14 characters

Against Oldsoles's usual

Sent in the 7 PM hour, which holds 2% of its emails; 27% arrive in the 9 PM hour. The subject is 14 characters; its average is 29.

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Sent just before and after

Oct 1, 2026 9:01 PMNo more guessing their shoe size
Sep 30, 2026 9:01 PMTheir size, before the sunshine
Sep 27, 2026 7:15 PMWinter is closer than you think.
Sep 24, 2026 7:15 PMThe fall edit. (this email)
Sep 20, 2026 9:01 PMMade for active kids.
Sep 19, 2026 6:01 AMHalf price, and the sizes are thinning.
Sep 17, 2026 9:01 PMThe sandals are done.

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