OLEU subject lines
54 subject lines averaging 32 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 31, 2026 10:00 AM | DRESS UP. FALL BACK. PADDLE OUT. 🎃 | 35 | Clocks change tonight. Dawn patrol just got easier. | Oct 31, 2026 10:00 AM · 35 characters. Clocks change tonight. Dawn patrol just got easier. | |
| Oct 22, 2026 10:04 AM | FALL TRIP? HERE'S THE BAG ✈️ | 28 | Flights are cheaper. Beaches are emptier. Pack light. | Oct 22, 2026 10:04 AM · 28 characters. Flights are cheaper. Beaches are emptier. Pack light. | |
| Oct 20, 2026 10:01 AM | NOT EVERY SESSION NEEDS A SURFBOARD 🎣 | 38 | Fall weekends, covered. | Oct 20, 2026 10:01 AM · 38 characters. Fall weekends, covered. | |
| Oct 15, 2026 10:01 AM | YOUR PHOTOS MADE THIS EMAIL 📸 | 30 | Turns out you look better in these than our models do. | Oct 15, 2026 10:01 AM · 30 characters. Turns out you look better in these than our models do. | |
| Oct 13, 2026 10:04 AM | CHILLY PADDLE OUT. WARM LUNCH. 🌤️ | 33 | One shirt for both ends of an October day. | Oct 13, 2026 10:04 AM · 33 characters. One shirt for both ends of an October day. | |
| Oct 11, 2026 12:03 PM | THE LINEUP JUST GOT QUIETER 🌊 | 30 | Summer's over. The good part's just starting. | Oct 11, 2026 12:03 PM · 30 characters. Summer's over. The good part's just starting. | |
| Oct 9, 2026 12:07 PM | COOL AIR. SAME SUN. ☀️ | 22 | The October sunburn is real, and it's sneaky. | Oct 9, 2026 12:07 PM · 22 characters. The October sunburn is real, and it's sneaky. | |
| Oct 5, 2026 12:04 PM | OCTOBER IS OUR MONTH 🌅 | 23 | Our logo started as a sunset. This one, specifically. | Oct 5, 2026 12:04 PM · 23 characters. Our logo started as a sunset. This one, specifically. | |
| Sep 27, 2026 11:04 AM | LAST DAY. MOST AGGRESSIVE DEALS. 🚨 | 35 | Ends tonight, up to 60% off. | Sep 27, 2026 11:04 AM · 35 characters. Ends tonight, up to 60% off. | |
| Sep 26, 2026 10:08 AM | 2 DAYS LEFT, HELP US CLEAN UP ⏳ | 32 | We've got scraps left. They're good scraps. | Sep 26, 2026 10:08 AM · 32 characters. We've got scraps left. They're good scraps. | |
| Sep 25, 2026 12:25 PM | THE DEEPEST CUTS OF THE SEASON 🔥 | 33 | This is as low as it goes. | Sep 25, 2026 12:25 PM · 33 characters. This is as low as it goes. | |
| Sep 23, 2026 11:45 AM | SUNSPORT™, NOW MARKED DOWN | 27 | Tees and arm sleeves, up to 60% off select styles. | Sep 23, 2026 11:45 AM · 27 characters. Tees and arm sleeves, up to 60% off select styles. | |
| Sep 21, 2026 11:45 AM | THE ALL-SHORT™, ON SALE NOW | 29 | Water to land, now up to 30% off select colorways. | Sep 21, 2026 11:45 AM · 29 characters. Water to land, now up to 30% off select colorways. | |
| Sep 19, 2026 11:15 AM | THE BOARDSHIRT, MARKED DOWN | 27 | The one that started all of this, now up to 50% off. | Sep 19, 2026 11:15 AM · 27 characters. The one that started all of this, now up to 50% off. | |
| Sep 17, 2026 5:02 PM | END OF SEASON SALE IS HERE 🍂 | 29 | Up to 60% off select styles, while they last. | Sep 17, 2026 5:02 PM · 29 characters. Up to 60% off select styles, while they last. | |
| Sep 7, 2026 8:07 AM | CATCH THE FINAL WAVES OF SUMMER 🌊 | 34 | 30% off sitewide, ends tonight. | Sep 7, 2026 8:07 AM · 34 characters. 30% off sitewide, ends tonight. | |
| Sep 6, 2026 6:03 PM | THE TIDE'S GOING OUT ON SUMMER | 30 | Two days left on 30% off sitewide. | Sep 6, 2026 6:03 PM · 30 characters. Two days left on 30% off sitewide. | |
| Sep 4, 2026 11:31 AM | THIS IS THE LAST GOOD WEEKEND 😎 | 32 | Not the last one ever. Just the last one that feels like summer. | Sep 4, 2026 11:31 AM · 32 characters. Not the last one ever. Just the last one that feels like summer. | |
| Sep 2, 2026 11:31 AM | THE LAST LONG WEEKEND OF SUMMER 🌊 | 34 | 30% off sitewide, no code needed. | Sep 2, 2026 11:31 AM · 34 characters. 30% off sitewide, no code needed. | |
| Aug 5, 2026 8:45 AM | GLASS-OFF CONDITIONS, MINUS THE WAIT | 36 | Some things are worth being patient for. This isn't one of them. | Aug 5, 2026 8:45 AM · 36 characters. Some things are worth being patient for. This isn't one of them. | |
| Aug 3, 2026 11:30 AM | MONDAY'S EASIER WITH A PLAN ALREADY MADE | 40 | Yours is sitting in the closet, snapped and ready. | Aug 3, 2026 11:30 AM · 40 characters. Yours is sitting in the closet, snapped and ready. | |
| Aug 1, 2026 10:00 AM | DAWN PATROL DIDN'T ASK PERMISSION ☀️ | 36 | Neither should your fit. | Aug 1, 2026 10:00 AM · 36 characters. Neither should your fit. | |
| Jul 31, 2026 3:00 PM | BUY ONE, TAKE 50% OFF THE SECOND 🌊 | 35 | No code. Just two in the cart and you're set. | Jul 31, 2026 3:00 PM · 35 characters. No code. Just two in the cart and you're set. | |
| Jul 30, 2026 10:15 AM | DOUBLE OVERHEAD 🌊 | 18 | Flash Sale | Buy 1 Get 1 Free All SUNSPORT UV TEES | Jul 30, 2026 10:15 AM · 18 characters. Flash Sale | Buy 1 Get 1 Free All SUNSPORT UV TEES | |
| Jul 28, 2026 11:45 AM | 🦾 Free Sunsport UV Arm Sleeves | 31 | Free Arm Sleeves with every Tee, ending soon. | Jul 28, 2026 11:45 AM · 31 characters. Free Arm Sleeves with every Tee, ending soon. | |
| Jul 23, 2026 8:55 AM | 🌅 Offshore Winds, Closed Snaps | 31 | 50% off select Boardshirts, a few days left. | Jul 23, 2026 8:55 AM · 31 characters. 50% off select Boardshirts, a few days left. | |
| Jul 17, 2026 5:15 PM | 🐾 It's Called Dog Days for a Reason | 36 | Peak heat, peak surf season. 50% select boardshirts plus free sleeves. | Jul 17, 2026 5:15 PM · 36 characters. Peak heat, peak surf season. 50% select boardshirts plus free sleeves. | |
| Jul 15, 2026 2:30 PM | ☀️ Dog Days Deals: 50% Off + Free Sleeves | 41 | Waves Summer White and Sea Camo Marine, half off. Plus free sleeves with every tee. | Jul 15, 2026 2:30 PM · 41 characters. Waves Summer White and Sea Camo Marine, half off. Plus free sleeves with every tee. | |
| Jul 5, 2026 10:00 AM | Tonight's the last paddle out on this one ⏳ | 44 | 20% off ends at midnight | Jul 5, 2026 10:00 AM · 44 characters. 20% off ends at midnight | |
| Jul 4, 2026 10:03 AM | Happy 4th, from the Leucadia coast 🎆 | 37 | Sale's still on, 20% off sitewide | Jul 4, 2026 10:03 AM · 37 characters. Sale's still on, 20% off sitewide | |
| Jul 3, 2026 10:00 AM | Sun's setting, sale's almost there too 🌅 | 41 | Sun Sets™ at 20% off, ends 7/5 | Jul 3, 2026 10:00 AM · 41 characters. Sun Sets™ at 20% off, ends 7/5 | |
| Jul 2, 2026 10:16 AM | Matching, but it actually works in the water ☀️ | 47 | 20% off sitewide | Jul 2, 2026 10:16 AM · 47 characters. 20% off sitewide | |
| Jul 1, 2026 10:03 AM | All-Short™, all day, no overthinking it 🌊 | 42 | 20% off and they go with everything | Jul 1, 2026 10:03 AM · 42 characters. 20% off and they go with everything | |
| Jun 30, 2026 3:01 PM | Snaps closed, headed out 🤙 | 27 | Boardshirts, 20% off sitewide | Jun 30, 2026 3:01 PM · 27 characters. Boardshirts, 20% off sitewide | |
| Jun 29, 2026 7:00 PM | Fourth of July. 20% Off. Go. 🇺🇸 | 31 | The full lineup is on sale through July 5. | Jun 29, 2026 7:00 PM · 31 characters. The full lineup is on sale through July 5. | |
| Jun 28, 2026 12:00 PM | Claim Your Free Sleeves. Offer Ends Tonight. | 44 | UPF50+ sun protection. | Jun 28, 2026 12:00 PM · 44 characters. UPF50+ sun protection. | |
| Jun 27, 2026 10:01 AM | Your arms are getting cooked out there.☀️ | 41 | FREE UPF50+ arm sleeves with every order. Ends 6.28 | Jun 27, 2026 10:01 AM · 41 characters. FREE UPF50+ arm sleeves with every order. Ends 6.28 | |
| Jun 26, 2026 12:03 PM | The short that actually swims.🌊☀️ | 33 | Built for the water. Looks good out of it. | Jun 26, 2026 12:03 PM · 33 characters. Built for the water. Looks good out of it. | |
| Jun 25, 2026 2:15 PM | June is the harshest month on your skin.☀️ | 42 | UPF50+ built for the hours you actually spend outside. | Jun 25, 2026 2:15 PM · 42 characters. UPF50+ built for the hours you actually spend outside. | |
| Jun 24, 2026 10:02 AM | The sun's out. You should be too. ☀️ | 36 | UPF50+ tee + arm sleeves. Built for everything under the sun. | Jun 24, 2026 10:02 AM · 36 characters. UPF50+ tee + arm sleeves. Built for everything under the sun. | |
| Jun 23, 2026 1:00 PM | It's on. Bring the heat.☀️🏄♀️ | 27 | Summer's here. Only OLEU has your back. | Jun 23, 2026 1:00 PM · 27 characters. Summer's here. Only OLEU has your back. | |
| Jun 20, 2026 11:02 AM | Everyone's a surfer 🌊 | 22 | It's International Surfing Day. That means It's also National Boardshirt Day. | Jun 20, 2026 11:02 AM · 22 characters. It's International Surfing Day. That means It's also National Boardshirt Day. | |
| Jun 19, 2026 10:30 AM | Perfect pair. | 13 | Nothing says Active Aloha like flip flops and a boardshirt. | Jun 19, 2026 10:30 AM · 13 characters. Nothing says Active Aloha like flip flops and a boardshirt. | |
| Jun 16, 2026 12:02 PM | The Best Gift for Dad. Just in Time.👕☀️ | 39 | Get Dad outside. Keep him covered. | Jun 16, 2026 12:02 PM · 39 characters. Get Dad outside. Keep him covered. | |
| Jun 11, 2026 6:00 PM | What do we mean by Active Aloha? 👕🌊☀️ | 37 | It's not a slogan. It's how we live. And it might be exactly what Dad needs. | Jun 11, 2026 6:00 PM · 37 characters. It's not a slogan. It's how we live. And it might be exactly what Dad needs. | |
| Jun 5, 2026 10:02 AM | SPF or UPF: what's actually better?☀️☀️☀️ | 38 | One is greasy and smells like a hotel pool. The other is what you're wearing. | Jun 5, 2026 10:02 AM · 38 characters. One is greasy and smells like a hotel pool. The other is what you're wearing. | |
| Jun 4, 2026 7:24 AM | The OLEU way | 12 | From ocean to town. | Jun 4, 2026 7:24 AM · 12 characters. From ocean to town. | |
| Jun 3, 2026 9:01 PM | Running means sunning.☀️ | 24 | You're about to log miles under the sun. Dress for it. | Jun 3, 2026 9:01 PM · 24 characters. You're about to log miles under the sun. Dress for it. | |
| Jun 2, 2026 8:15 PM | Every Outdoor Adventure. Active Aloha. | 38 | Built for Sun, Water, Wind, and every outdoor activity you get into! | Jun 2, 2026 8:15 PM · 38 characters. Built for Sun, Water, Wind, and every outdoor activity you get into! | |
| May 28, 2026 12:00 PM | From Water to Land (And Back Again) | 35 | The Original Boardshirt was made to move—sun, water, wind, and wherever you're headed… | May 28, 2026 12:00 PM · 35 characters. The Original Boardshirt was made to move—sun, water, wind, and wherever you're headed… |
Based on 54 emails received from May 20 to Oct 31, 2026. Times in US Eastern. How we collect