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Hydrate inside and out

Olverum x Ancient + Brave

OlverumTuesday, Jul 21, 2026 at 2:02 PM EasternKlaviyo
OlverumHydrate inside and out
Subject
Hydrate inside and out
Preview text
Olverum x Ancient + Brave
From
sales@olverum.com
Brand
Olverum
Sent
Tue Jul 21, 2026, 2:02 PM ET
Size
39 KB
Images
12
Links
12, 4 of them buttons
Subject length
22 characters

Against Olverum's usual

Sent in the 2 PM hour, which holds 10% of its emails; 24% arrive in the 4 AM hour. The subject is 22 characters; its average is 46.

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Sent just before and after

Jul 26, 2026 4:01 AMMissed the kit? Meet the products that were in it.
Jul 24, 2026 2:00 PMGlowing skin, sleek hair, one bottle, no time lost. (And a free True Hydration Discovery Kit from Ancient + Brave.)
Jul 22, 2026 2:01 PMThe Summer Kit sold out. Here's the one product everyone kept talking about.
Jul 21, 2026 2:02 PMHydrate inside and out (this email)
Jul 15, 2026 3:30 PMOne step. Head to toe. The summer body oil that does the lot
Jul 12, 2026 4:01 AMFour experts, six weeks, one summer ritual. Thank you for being there.
Jul 8, 2026 2:30 PMTomorrow morning. Gua sha, Jessica Parker, and thirty minutes for your face.

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