When does a face mask make sense?

Preview text: Here’s when we reach for one - and why this one is perfect for fall.

Friday, Oct 2, 2026 at 4:01 PM EasternKlaviyo

OM BotanicalWhen does a face mask make sense?

Fit to screenFull size

Using this email in an article? Credit: OM Botanical email via They Sent It, with a link to this page. Full-size image

Subject: When does a face mask make sense?
Preview text: Here’s when we reach for one - and why this one is perfect for fall.
From: skin@ombotanical.com
Brand: OM Botanical
ESP: Klaviyo
Sent: Fri Oct 2, 2026, 4:01 PM ET
Size: 62 KB
Images: 2
Links: 15, 4 of them buttons
Subject length: 33 characters

Against OM Botanical's usual

Sent in the 4 PM hour, which holds 24% of its emails; 24% arrive in the 4 AM hour. The subject is 33 characters, the same as its average.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 13, 2026 4:06 AM	Welcome to OM Botanical
	Oct 12, 2026 1:40 AM	Not sure where to start?
	Oct 9, 2026 6:02 PM	Is your shampoo stripping your scalp?
	Oct 2, 2026 4:01 PM	When does a face mask make sense? (this email)
	Sep 28, 2026 1:29 AM	Not sure where to start?
	Sep 25, 2026 5:01 PM	Introducing the Fall Edit
	Sep 18, 2026 4:02 PM	Is your skin ready for fall yet?