Optical Underground subject lines
12 subject lines averaging 33 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 13, 2026 1:02 PM | These frames say "I know a guy who can get us into the VIP lounge." | 68 | Nobody has to know he’s your cousin. | Oct 13, 2026 1:02 PM · 68 characters. Nobody has to know he’s your cousin. | |
| Sep 29, 2026 1:05 PM | Be The Smartest In The Room | 27 | Mostly because you are, but it's nice to have the look too. | Sep 29, 2026 1:05 PM · 27 characters. Mostly because you are, but it's nice to have the look too. | |
| Sep 22, 2026 1:02 PM | C'est Classique | 15 | Perfect for pretending you can read a menu in French. | Sep 22, 2026 1:02 PM · 15 characters. Perfect for pretending you can read a menu in French. | |
| Sep 15, 2026 1:39 PM | The Talk of the Town | 20 | Look like the person everyone is gossiping about (in a good way) | Sep 15, 2026 1:39 PM · 20 characters. Look like the person everyone is gossiping about (in a good way) | |
| Sep 8, 2026 1:02 PM | These glasses don't look at the sun. The sun looks at them. | 59 | Sunday Sidewalk Sunglass Sale September 13 | Sep 8, 2026 1:02 PM · 59 characters. Sunday Sidewalk Sunglass Sale September 13 | |
| Sep 2, 2026 1:01 PM | Want frames that make you look like a published author? | 55 | Even if the only thing you’ve written lately is a Yelp review. | Sep 2, 2026 1:01 PM · 55 characters. Even if the only thing you’ve written lately is a Yelp review. | |
| Aug 25, 2026 2:07 PM | Gasp...is that a smudge on your lenses?! | 40 | No, it’s just your old, scratched-up glasses. Time to upgrade. | Aug 25, 2026 2:07 PM · 40 characters. No, it’s just your old, scratched-up glasses. Time to upgrade. | |
| Aug 18, 2026 1:05 PM | NEW FRAMES. NEW YOU. | 20 | Plus new markdowns, only in store. | Aug 18, 2026 1:05 PM · 20 characters. Plus new markdowns, only in store. | |
| Aug 11, 2026 1:04 PM | PREPARE TO TURN SOME HEADS | 26 | Sorry, not sorry. The confidence spike you're about to experience is basically… | Aug 11, 2026 1:04 PM · 26 characters. Sorry, not sorry. The confidence spike you're about to experience is basically… | |
| Aug 4, 2026 1:01 PM | Aggressively attractive frames | 30 | We are not legally responsible for the amount of compliments you're about to get. | Aug 4, 2026 1:01 PM · 30 characters. We are not legally responsible for the amount of compliments you're about to get. | |
| Jul 15, 2026 1:03 PM | STAFF PICKS ARE HERE | 20 | Everyone has a favorite—and these are ours. | Jul 15, 2026 1:03 PM · 20 characters. Everyone has a favorite—and these are ours. | |
| Jul 8, 2026 1:01 PM | THE FAB 5 HAVE LANDED | 21 | Available in-store TODAY while the British invasion lasts. | Jul 8, 2026 1:01 PM · 21 characters. Available in-store TODAY while the British invasion lasts. |
Based on 12 emails received from Jul 8 to Oct 13, 2026. Times in US Eastern. How we collect