Badass Button Up. Built in America.

Preview text: Let it rip, gentlemen.

OriginThursday, Aug 13, 2026 at 9:18 PM EasternKlaviyo
OriginBadass Button Up. Built in America.
Subject
Badass Button Up. Built in America.
Preview text
Let it rip, gentlemen.
From
team@originusa.com
Brand
Origin
Sent
Thu Aug 13, 2026, 9:18 PM ET
Sent to
originusa.com
Size
58 KB
Images
18
Links
19, 7 of them buttons
Subject length
35 characters

Against Origin's usual

Sent in its busiest hour, 9 PM, which holds 20% of its emails. The subject is 35 characters; its average is 27.

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Sent just before and after

Aug 15, 2026 9:02 PMJeans for $76 Bucks.
Aug 15, 2026 6:09 PMYou're In
Aug 14, 2026 9:25 PMEND OF SEASON SALE IS LIVE
Aug 13, 2026 9:18 PMBadass Button Up. Built in America. (this email)
Aug 12, 2026 9:02 PMNEW Colors. Same OG Durability.
Aug 11, 2026 8:28 PMRunning Shorts. Built Right.
Aug 10, 2026 5:19 PMTwo Icons. One Outfit.

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