They Sent It

15 years. These are the ones.

All 20% off.

OTAAThursday, Mar 26, 2026 at 4:45 AM EasternKlaviyo
OTAA15 years. These are the ones.
Subject
15 years. These are the ones.
Preview text
All 20% off.
From
yo@otaa.com
Brand
OTAA
Sent
Thu Mar 26, 2026, 4:45 AM ET
Sent to
otaa.com, otaabrothers.com
Size
43 KB
Images
15
Links
15, 2 of them buttons
Subject length
29 characters

Against OTAA's usual

Sent in the 4 AM hour, which holds 6% of its emails; 22% arrive in the 8 PM hour. The subject is 29 characters; its average is 19.

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Sent just before and after

Apr 6, 2026 11:45 PMThe tee has entered the chat.
Mar 30, 2026 10:15 PMHours Left
Mar 30, 2026 4:30 AMAnniversary sale ends tomorow
Mar 29, 2026 5:00 AMThe Fit
Mar 26, 2026 4:45 AM15 years. These are the ones. (this email)
Mar 18, 2026 10:15 PM15 Years In.
Mar 17, 2026 7:15 PM15 years. 20% off.

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