Paire subject lines
99 subject lines averaging 33 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Aug 7, 2026 4:09 PM | More support, same simplicity. | 30 | Built-in cups, removable straps, second skin feel. | Aug 7, 2026 4:09 PM · 30 characters. Built-in cups, removable straps, second skin feel. | |
| Jul 30, 2026 7:53 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jul 30, 2026 7:53 PM · 30 characters. Your item is going fast! | |
| Jul 24, 2026 4:00 PM | The layers you'll live in this winter | 37 | From merino base layers to fleece, cardigan and cabin socks — your cold-weather system… | Jul 24, 2026 4:00 PM · 37 characters. From merino base layers to fleece, cardigan and cabin socks — your cold-weather system… | |
| Jul 24, 2026 4:00 PM | Winter, layer by layer | 22 | From merino base layers to fleece, cardigan and cabin socks — your cold-weather system… | Jul 24, 2026 4:00 PM · 22 characters. From merino base layers to fleece, cardigan and cabin socks — your cold-weather system… | |
| Jul 22, 2026 1:13 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jul 22, 2026 1:13 PM · 30 characters. Your item is going fast! | |
| Jul 17, 2026 7:01 PM | Nature that stays with you | 26 | Citrus, Madder root and tea leaf — colour and scents that last. | Jul 17, 2026 7:01 PM · 26 characters. Citrus, Madder root and tea leaf — colour and scents that last. | |
| Jul 14, 2026 4:48 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jul 14, 2026 4:48 AM · 30 characters. Your item is going fast! | |
| Jul 10, 2026 4:00 PM | The Cabin Stay Collection: made for slow winter days | 52 | New crew socks for slower days, plus fresh winter colours across your everyday pairs. | Jul 10, 2026 4:00 PM · 52 characters. New crew socks for slower days, plus fresh winter colours across your everyday pairs. | |
| Jul 5, 2026 9:52 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jul 5, 2026 9:52 PM · 30 characters. Your item is going fast! | |
| Jul 3, 2026 7:01 PM | Wool for the Cold, Comfort for Every Day | 40 | Two new layers in natural fibre: warmth for outside, comfort for every day. | Jul 3, 2026 7:01 PM · 40 characters. Two new layers in natural fibre: warmth for outside, comfort for every day. | |
| Jun 28, 2026 7:33 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jun 28, 2026 7:33 AM · 30 characters. Your item is going fast! | |
| Jun 26, 2026 6:01 PM | Winter-ready, with a little extra from us | 41 | Spend this EOFY and a winter essential comes free, from BioFlex™ to a scarf — until the… | Jun 26, 2026 6:01 PM · 41 characters. Spend this EOFY and a winter essential comes free, from BioFlex™ to a scarf — until the… | |
| Jun 20, 2026 9:53 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jun 20, 2026 9:53 PM · 30 characters. Your item is going fast! | |
| Jun 19, 2026 4:00 PM | Winter Style Added to EOFY Sale ❄️ | 34 | Silknit, fleece and sleep socks have quietly joined EOFY — up to 20% off while they last. | Jun 19, 2026 4:00 PM · 34 characters. Silknit, fleece and sleep socks have quietly joined EOFY — up to 20% off while they last. | |
| Jun 19, 2026 4:00 PM | The Warm Stuff Just Went on Sale ❄️ | 35 | Silknit, fleece and sleep socks have quietly joined EOFY — up to 20% off while they last. | Jun 19, 2026 4:00 PM · 35 characters. Silknit, fleece and sleep socks have quietly joined EOFY — up to 20% off while they last. | |
| Jun 16, 2026 5:19 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jun 16, 2026 5:19 AM · 30 characters. Your item is going fast! | |
| Jun 15, 2026 9:33 PM | Can’t choose? Get 10% off your order | 37 | Hey there, Eunice here. I saw that you were browsing our products and wanted to check in… | Jun 15, 2026 9:33 PM · 37 characters. Hey there, Eunice here. I saw that you were browsing our products and wanted to check in… | |
| Jun 7, 2026 9:06 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Jun 7, 2026 9:06 PM · 30 characters. Your item is going fast! | |
| Jun 7, 2026 1:35 PM | We thought you’d love this | 28 | Hey there, Eunice here. I saw that you were browsing our products and wanted to check in… | Jun 7, 2026 1:35 PM · 28 characters. Hey there, Eunice here. I saw that you were browsing our products and wanted to check in… | |
| May 31, 2026 7:00 PM | Up to 50% off for EOFY | 22 | Restock essentials or finally grab that wishlist piece | May 31, 2026 7:00 PM · 22 characters. Restock essentials or finally grab that wishlist piece | |
| May 30, 2026 3:47 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | May 30, 2026 3:47 PM · 30 characters. Your item is going fast! | |
| May 29, 2026 4:00 PM | Your EOFY wishlist is calling ☎️ | 32 | And while you're at it — join Paire Rewards so the good stuff never passes you by. | May 29, 2026 4:00 PM · 32 characters. And while you're at it — join Paire Rewards so the good stuff never passes you by. | |
| May 26, 2026 7:02 PM | Small essentials, reknit from CoolBlend™ | 41 | Meet the scrunchie, scarf, hood, beanie and gloves made from material worth saving. | May 26, 2026 7:02 PM · 41 characters. Meet the scrunchie, scarf, hood, beanie and gloves made from material worth saving. | |
| May 22, 2026 4:01 PM | Material Deep Dive: 100% Ultra-Fine Merino | 42 | Our finest grade yet, made to live next to skin. | May 22, 2026 4:01 PM · 42 characters. Our finest grade yet, made to live next to skin. | |
| May 16, 2026 10:30 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | May 16, 2026 10:30 AM · 30 characters. Your item is going fast! | |
| May 15, 2026 4:00 PM | What Makes Reform Fleece Different? | 35 | A closer look at our Merino-blend fleece jacket for everyday winter wear. | May 15, 2026 4:00 PM · 35 characters. A closer look at our Merino-blend fleece jacket for everyday winter wear. | |
| May 12, 2026 4:00 PM | Material Deep Dive: Cashmere Blend | 34 | The lightweight warmth behind our softest A/W26 pieces. | May 12, 2026 4:00 PM · 34 characters. The lightweight warmth behind our softest A/W26 pieces. | |
| May 9, 2026 7:01 PM | Designed with her in mind | 25 | Designer Sofia shares the inspiration behind this year’s Mother's Day Socks. | May 9, 2026 7:01 PM · 25 characters. Designer Sofia shares the inspiration behind this year’s Mother's Day Socks. | |
| May 8, 2026 8:40 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | May 8, 2026 8:40 AM · 30 characters. Your item is going fast! | |
| May 1, 2026 7:02 PM | New Cuts, Same Comfort: SilKnit™ in Winter | 44 | The Softest Knit You’ll Ever Meet | May 1, 2026 7:02 PM · 44 characters. The Softest Knit You’ll Ever Meet | |
| Apr 28, 2026 11:14 PM | We noticed you noticing us… | 28 | 100% satisfaction guaranteed with a 100-day free return policy. | Apr 28, 2026 11:14 PM · 28 characters. 100% satisfaction guaranteed with a 100-day free return policy. | |
| Apr 24, 2026 7:01 PM | For Mum, in Warmth: 15% off selected pieces | 43 | Thoughtful pieces she’ll reach for | Apr 24, 2026 7:01 PM · 43 characters. Thoughtful pieces she’ll reach for | |
| Apr 21, 2026 9:51 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Apr 21, 2026 9:51 PM · 30 characters. Your item is going fast! | |
| Apr 17, 2026 7:00 PM | AW26: Stepping out | 18 | Layered, considered, and designed to be lived in | Apr 17, 2026 7:00 PM · 18 characters. Layered, considered, and designed to be lived in | |
| Apr 16, 2026 9:33 PM | We noticed you noticing us… | 28 | 100% satisfaction guaranteed with a 100-day free return policy. | Apr 16, 2026 9:33 PM · 28 characters. 100% satisfaction guaranteed with a 100-day free return policy. | |
| Apr 15, 2026 4:00 AM | AW26: Volume 2 | 14 | A first look before release | Apr 15, 2026 4:00 AM · 14 characters. A first look before release | |
| Apr 10, 2026 7:00 PM | A small gift, for everything she’s given | 42 | The Mother’s Day Sock Box she’ll wear every day | Apr 10, 2026 7:00 PM · 42 characters. The Mother’s Day Sock Box she’ll wear every day | |
| Apr 10, 2026 8:18 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Apr 10, 2026 8:18 AM · 30 characters. Your item is going fast! | |
| Apr 8, 2026 4:07 PM | Do you want to opt-out of Mother's Day emails? | 46 | We understand that not everyone's journey is the same, and we want you to know that you… | Apr 8, 2026 4:07 PM · 46 characters. We understand that not everyone's journey is the same, and we want you to know that you… | |
| Apr 8, 2026 1:35 PM | We noticed you noticing us… | 28 | 100% satisfaction guaranteed with a 100-day free return policy. | Apr 8, 2026 1:35 PM · 28 characters. 100% satisfaction guaranteed with a 100-day free return policy. | |
| Apr 5, 2026 7:01 PM | End of season sale ends tonight | 31 | Up to 30% off selected styles, ending tonight | Apr 5, 2026 7:01 PM · 31 characters. Up to 30% off selected styles, ending tonight | |
| Apr 2, 2026 6:02 PM | A better kind of Easter gift | 28 | Comfort that stays, long after the long weekend | Apr 2, 2026 6:02 PM · 28 characters. Comfort that stays, long after the long weekend | |
| Apr 1, 2026 8:14 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Apr 1, 2026 8:14 AM · 30 characters. Your item is going fast! | |
| Mar 29, 2026 4:37 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Mar 29, 2026 4:37 AM · 30 characters. Your item is going fast! | |
| Mar 27, 2026 6:03 PM | End of season sale, now live | 28 | Up to 30% off selected styles | Mar 27, 2026 6:03 PM · 28 characters. Up to 30% off selected styles | |
| Mar 25, 2026 5:03 PM | As summer comes to a close | 26 | Something for the pieces you’ll want again next year | Mar 25, 2026 5:03 PM · 26 characters. Something for the pieces you’ll want again next year | |
| Mar 23, 2026 9:19 PM | Spotted something you like? 👀 | 30 | Your item is going fast! | Mar 23, 2026 9:19 PM · 30 characters. Your item is going fast! | |
| Mar 20, 2026 6:03 PM | Winter In Motion | 16 | AW26 Winter In Motion: Comfort, shaped for winter movement | Mar 20, 2026 6:03 PM · 16 characters. AW26 Winter In Motion: Comfort, shaped for winter movement | |
| Mar 16, 2026 5:44 AM | Spotted something you like? 👀 | 30 | Your item is going fast! | Mar 16, 2026 5:44 AM · 30 characters. Your item is going fast! |
Based on 99 emails received from Mar 16 to Nov 6, 2026. Times in US Eastern. How we collect