Rules are meant to be broken

Preview text: 3 ways to wear Paolita resortwear after dark.

Paolita

Thursday, Oct 29, 2026 at 4:07 AM EasternKlaviyo

PaolitaRules are meant to be broken

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Rules are meant to be broken - email from Paolita

Using this email in an article? Credit: Paolita email via They Sent It, with a link to this page. Full-size image

Subject: Rules are meant to be broken
Preview text: 3 ways to wear Paolita resortwear after dark.
From: sales@paolita.co.uk
Brand: Paolita
ESP: Klaviyo
Sent: Thu Oct 29, 2026, 4:07 AM ET
Sent to: United Kingdom (paolita.co.uk), United Kingdom (shop.paolita.co.uk)
Size: 73 KB
Images: 14
Links: 28, 10 of them buttons
Subject length: 28 characters

Against Paolita's usual

Sent in the 4 AM hour, which holds 13% of its emails; 26% arrive in the 3 AM hour. The subject is 28 characters; its average is 29.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: PAOLITA <[email protected]>
Subject: Rules are meant to be broken
Date: Thu, 29 Oct 2026 08:07:31 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.paolita.co.uk
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.paolita.co.uk s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Nov 1, 2026 2:45 AM	IN HER WORDS
	Oct 31, 2026 5:25 AM	Made by hand. Made to last.
	Oct 29, 2026 5:24 AM	The piece that caught your eye
	Oct 29, 2026 4:07 AM	Rules are meant to be broken (this email)
	Oct 27, 2026 5:15 AM	Discover What You're Loving ❤️
	Oct 25, 2026 11:00 AM	Did you know we've added more stock to our sale?
	Oct 24, 2026 3:13 AM	Color Your Life, Not Just Your Vacation!