They Sent It

The Sooner, The Better.

SH1 Daily Thickening Shampoo.

PatricksWednesday, Apr 22, 2026 at 3:39 AM EasternKlaviyo
PatricksThe Sooner, The Better.
Subject
The Sooner, The Better.
Preview text
SH1 Daily Thickening Shampoo.
From
concierge@patricks.com.au
Sent
Wed Apr 22, 2026, 3:39 AM ET
Sent to
Australia (patricks.com.au)
Size
48 KB
Images
13
Links
11, 1 of them buttons
Subject length
23 characters

Against Patricks's usual

Sent in the 3 AM hour, which holds 16% of its emails; 21% arrive in the 4 AM hour. The subject is 23 characters; its average is 25.

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Sent just before and after

May 22, 2026 4:22 AMWe heard s*x sells...
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Apr 24, 2026 4:15 AMThe Opposite Of A French Shower
Apr 22, 2026 3:39 AMThe Sooner, The Better. (this email)
Apr 20, 2026 3:42 AMThe Numbers Don't Lie
Apr 17, 2026 3:42 AMMoney Can’t Buy This
Apr 15, 2026 4:08 AMWe're Not Rolex.

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