Take 20% Off Your Formula

Preview text: Make it part of your routine

Paula's ChoiceWednesday, Apr 29, 2026 at 8:38 PM EasternKlaviyo
Paula's ChoiceTake 20% Off Your Formula
Subject
Take 20% Off Your Formula
Preview text
Make it part of your routine
From
email@paulaschoice.com
Sent
Wed Apr 29, 2026, 8:38 PM ET
Sent to
paulaschoice.com
Size
68 KB
Images
13
Links
21, 5 of them buttons
Subject length
25 characters

Against Paula's Choice's usual

Sent in the 8 PM hour, which holds 1% of its emails; 22% arrive in the 7 AM hour. The subject is 25 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Paula's Choice <[email protected]>
Subject
Take 20% Off Your Formula
Date
Thu, 30 Apr 2026 00:38:58 +0000 (UTC)
Message-ID domain
geopod-ismtpd-57
Return-Path domain
k1.send.paulaschoice.com
DKIM signature
d=send.paulaschoice.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1397.shared.klaviyomail.com [149.72.167.101] by our receiving server with ESMTPS
  2. by recvd-…-n4jjd with SMTP
  3. from (unnamed) by geopod-ismtpd-57 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

May 20, 2026 9:07 AMYou're So Close to Your Best Skin
May 18, 2026 11:02 PM20% Off
Apr 30, 2026 9:38 PMLast Chance for 20% Off
Apr 29, 2026 8:38 PMTake 20% Off Your Formula (this email)
Apr 28, 2026 7:39 PM20% Off
Mar 26, 2026 9:02 AMส่วนลด 10% เหลือแค่ 3 วันเท่านั้น⌛
Mar 23, 2026 9:03 AMเราเห็นนะ... แอบส่องอยู่ใช่ไหม 👀

More from Paula's Choice

All Paula's Choice emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.