Ever thought about this?

Preview text: There’s more behind the formula

Peg PasteSunday, May 10, 2026 at 12:30 AM EasternKlaviyo
Peg PasteEver thought about this?
Subject
Ever thought about this?
Preview text
There’s more behind the formula
From
brush@pegpaste.com.au
Sent
Sun May 10, 2026, 12:30 AM ET
Size
69 KB
Images
13
Links
22, 6 of them buttons
Subject length
24 characters

Against Peg Paste's usual

Sent in the 12 AM hour, which holds 6% of its emails; 24% arrive in the 8 PM hour. The subject is 24 characters; its average is 31.

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Sent just before and after

May 21, 2026 4:01 AMMeet Dr Cate, our Chief Dental Officer
May 16, 2026 12:45 AMThis is Peg Paste
May 13, 2026 5:30 AMWe're kind of obsessed with this flavour.
May 10, 2026 12:30 AMEver thought about this? (this email)
May 6, 2026 10:01 PMStill stuck on average?
May 4, 2026 8:02 PMTake 10% off your first order
May 3, 2026 6:30 PMFree toothbrush inside

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