They Sent It

Start your ritual here

Seven edits, one for every kind of caffeine person.

PercupSunday, Oct 25, 2026 at 12:15 PM EasternKlaviyo
PercupStart your ritual here
Subject
Start your ritual here
Preview text
Seven edits, one for every kind of caffeine person.
From
hey@percup.com
Brand
Percup
Sent
Sun Oct 25, 2026, 12:15 PM ET
Sent to
percup.online, percup.xyz
Size
127 KB
Images
56
Links
44, 7 of them buttons
Subject length
22 characters

Against Percup's usual

Sent in the 12 PM hour, which holds 3% of its emails; 46% arrive in the 9 AM hour. The subject is 22 characters; its average is 35.

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Sent just before and after

Oct 28, 2026 8:14 AMHey there,Did you see something you liked? 👀
Oct 26, 2026 5:22 PMHey Subscriber,Did you see something you liked? 👀
Oct 26, 2026 9:15 AMThis is not instant coffee
Oct 25, 2026 12:15 PMStart your ritual here (this email)
Oct 23, 2026 9:16 AMWhy Settle for Ordinary?
Oct 22, 2026 5:23 PMHey there,Did you see something you liked? 👀
Oct 22, 2026 9:16 AMBarista level lattes at home

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