
Picnic Folk emails
Picnic Folk sends about 2 emails a week through Klaviyo, most often on Thursday around 4 PM Eastern.
- ESP
- Klaviyo
- Emails a week
- about 2
- Busiest send time
- Thursdays at 4pm ET
- Last sent
- Yesterday · Oct 29
- Tracked since
- Mar 2026
- Emails collected
- 27
Recent emails
Oct 29, 2026 5:03 PM
It’s live: our final tinware drop 🧡
Oct 29, 2026 3:30 AM
Hearts, daisies & the return of an old favourite ❤️
Oct 28, 2026 5:30 PM
Our first and final tinware drop: Friday 8am
Oct 20, 2026 2:00 AM
The gift they'll actually use 🌙
Oct 15, 2026 2:01 AM
Desk to café, sorted ☕
Oct 12, 2026 9:52 PM
Hands free, hello weekend 🌼
Recent subject lines
All subject linesSubject lines average 35 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 5:03 PM | It’s live: our final tinware drop 🧡 | Our first and last run. Once it’s gone, it’s gone. | |
| Oct 29, 2026 3:30 AM | Hearts, daisies & the return of an old favourite ❤️ | Our new tinware lands tomorrow morning. | |
| Oct 28, 2026 5:30 PM | Our first and final tinware drop: Friday 8am | Friday 30 October, 8am AEDT. Once it’s gone, it’s gone. | |
| Oct 20, 2026 2:00 AM | The gift they'll actually use 🌙 | The Sleeping Bag Set Cosy nights, sorted. Sleepovers, movie nights, summer camping under… | |
| Oct 15, 2026 2:01 AM | Desk to café, sorted ☕ | The Laptop Tote Desk to café and back again. Meet our Laptop Tote: the work bag that… | |
| Oct 12, 2026 9:52 PM | Hands free, hello weekend 🌼 | The Cross Body Bag Hands free, all day long. Phone, keys, card, lip balm. Our quilted… | |
| Sep 15, 2026 5:30 AM | Okay… you guys LOVE these 👀 | Our two launch-day favourites so far… | |
| Sep 14, 2026 7:01 PM | IT’S HERE 🌈 The new Picnic Folk has landed | It’s time. We’re LIVE. |
Archive
View full archiveSeptember 2026 5 emails
View allSep 15, 2026 5:30 AM
IT’S HERE 🌈 The new Picnic Folk has landed
Sep 14, 2026 7:01 PM
Sep 13, 2026 7:03 PM
Okay… meet the new Picnic Folk 👀
Sep 11, 2026 4:01 PM
YOU’RE GOING TO WANT TO SEE THIS
Sep 9, 2026 8:39 PM
When Picnic Folk sends
22% of its emails arrive in the 4 PM hour, with a second, smaller wave around 5 AM. Thursdays are the busiest day.
| 12a | 1a | 2a | 3a | 4a | 5a | 6a | 7a | 8a | 9a | 10a | 11a | 12p | 1p | 2p | 3p | 4p | 5p | 6p | 7p | 8p | 9p | 10p | 11p | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 0 | 0 |
| Tue | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Wed | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 |
| Thu | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Fri | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sat | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Sun | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| 12a | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| 1a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2a | 0 | 1 | 0 | 1 | 0 | 0 | 0 |
| 3a | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 4a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 5a | 0 | 1 | 0 | 1 | 1 | 0 | 1 |
| 6a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7a | 1 | 0 | 2 | 0 | 0 | 0 | 0 |
| 8a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 9a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 11a | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 12p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 1p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 3p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 4p | 0 | 1 | 0 | 4 | 1 | 0 | 0 |
| 5p | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| 6p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 7p | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| 8p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 9p | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| 10p | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 11p | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
FewerMore(busiest cell: 4 emails)
Based on 27 emails received from Mar 16 to Oct 29, 2026. Times in US Eastern. How we collect · When all brands send
How often Picnic Folk sends
The one complete month so far had 4 emails. August was not collected, so it is drawn as a gap and left out.
- Busiest month
- May 2026, 4
- Quietest month
- May 2026, 4
- Busiest day
- Thursday, 8
- Quietest day
- Saturday, 0
About Picnic Folk
- ESP
- Klaviyo
- Tracked since
- Mar 2026
- Emails collected
- 27
- Emails a week
- about 2
- Last sent
- Oct 29, 2026
- Sends from
- info@
picnicfolk.com - Subject length
- 35 characters avg
Counts include automated emails such as a welcome series.
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
| Klaviyo | about 2 | Thursday | Oct 30, 2026 | Klaviyo · about 2 a week · busiest Thursday · last sent Oct 30, 2026 | |||
| Klaviyo | about 2 | Wednesday | Oct 30, 2026 | Klaviyo · about 2 a week · busiest Wednesday · last sent Oct 30, 2026 | |||
| Klaviyo | about 2 | Thursday | Oct 27, 2026 | Klaviyo · about 2 a week · busiest Thursday · last sent Oct 27, 2026 |










