We've got a thing for the dark side. 🖤
Preview text: It's activated charcoal. And your routine is 15% off.

Using this email in an article? Credit: PiperWai email via They Sent It, with a link to this page. Full-size image
- Subject
- We've got a thing for the dark side. 🖤
- Preview text
- It's activated charcoal. And your routine is 15% off.
- From
- hello@
piperwai.com - Brand
- PiperWai
- ESP
- Klaviyo
- Sent
- Wed Oct 28, 2026, 1:28 PM ET
- Size
- 80 KB
- Images
- 12
- Links
- 23, 4 of them buttons
- Subject length
- 39 characters
Against PiperWai's usual
Sent in the 1 PM hour, which holds 13% of its emails; 21% arrive in the 9 AM hour. The subject is 39 characters; its average is 31.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- PiperWai <[email protected]>
- Subject
- We've got a thing for the dark side. 🖤
- Date
- Wed, 28 Oct 2026 17:28:12 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-94
- Return-Path domain
- send.piperwai.com
- DKIM signature
- d=piperwai.com s=kl2
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-mmzdk with SMTP
- from (unnamed) by geopod-ismtpd-94 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Nov 3, 2026 3:00 AM | Clock out. Wash off. 🫧 | |
| Oct 30, 2026 4:01 AM | This is your permission to linger. | |
| Oct 28, 2026 4:43 PM | Quick Question | |
| Oct 28, 2026 1:28 PM | We've got a thing for the dark side. 🖤 (this email) | |
| Oct 21, 2026 3:00 AM | We made room for more. | |
| Oct 16, 2026 12:37 PM | The Mini has BIG news. | |
| Oct 11, 2026 4:32 PM | 🌿 Meet the Sorette Seal |
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This is your permission to linger.
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Oct 21, 2026 3:00 AM
Oct 16, 2026 12:37 PM
Oct 11, 2026 4:32 PM
Oct 9, 2026 1:31 PM
Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 28, 2026.









