It's a no-brainer.

Preview text: Take 20% off.

Friday, Oct 30, 2026 at 2:00 AM EasternKlaviyo

PlantPaperIt's a no-brainer.

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It's a no-brainer. - email from PlantPaper

Subject: It's a no-brainer.
Preview text: Take 20% off.
From: info@plantpaper.us
Brand: PlantPaper
ESP: Klaviyo
Sent: Fri Oct 30, 2026, 2:00 AM ET
Sent to: Canada (plantpaper.ca), United States (plantpaper.us)
Size: 26 KB
Images: 6
Links: 5, 1 of them buttons
Subject length: 18 characters

Against PlantPaper's usual

Sent in the 2 AM hour, which holds 18% of its emails; 23% arrive in the 10 PM hour. The subject is 18 characters; its average is 28.

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Sent just before and after

	Nov 1, 2026 1:00 AM	The new standard.
	Oct 30, 2026 2:00 AM	It's a no-brainer. (this email)
	Oct 28, 2026 2:00 AM	What clean feels like.
	Oct 25, 2026 11:00 PM	Environmental Masterpiece
	Oct 25, 2026 1:59 AM	Our promise to customers.
	Oct 22, 2026 1:58 AM	Take 20% off your first delivery.
	Oct 22, 2026 12:00 AM	Soft enough for the toughest critics

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