New Collection Alert!

Preview text: Your perfect Moses basket awaits

Plum + SparrowSaturday, May 2, 2026 at 10:55 PM EasternKlaviyo
Plum + SparrowNew Collection Alert!
Subject
New Collection Alert!
Preview text
Your perfect Moses basket awaits
From
info@plumandsparrow.com
Sent
Sat May 2, 2026, 10:55 PM ET
Sent to
plumandsparrow.myshopify.com
Size
45 KB
Images
11
Links
15, 5 of them buttons
Subject length
21 characters

Against Plum + Sparrow's usual

Sent in the 10 PM hour, which holds 3% of its emails; 25% arrive in the 9 PM hour. The subject is 21 characters; its average is 30.

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Sent just before and after

May 12, 2026 9:00 PMIn Your Nest: May Edition
May 7, 2026 9:00 PMIn Stock & Ready to Shop!
May 5, 2026 10:25 PMReady to Discover Our New Collection?
May 2, 2026 10:55 PMNew Collection Alert! (this email)
Apr 30, 2026 8:51 PMNew Collection launches tomorrow!
Apr 28, 2026 9:01 PMSneak Peek: Upcoming New Collection
Apr 23, 2026 9:00 PMThe backdrop for their first year

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