First in the overnight bag
Preview text: Your favourite little comfort, wherever you’re staying.

Using this email in an article? Credit: PLUSH email via They Sent It, with a link to this page. Full-size image
- Subject
- First in the overnight bag
- Preview text
- Your favourite little comfort, wherever you’re staying.
- From
- hello@
plushunderwear.com - Brand
- PLUSH
- ESP
- Klaviyo
- Sent
- Sat Oct 17, 2026, 3:30 AM ET
- Sent to
- plushclo.com, plushpyjamas.com, United Kingdom (plushunderwear.co.uk), plushunderwear.com
- Size
- 63 KB
- Images
- 12
- Links
- 12, 4 of them buttons
- Subject length
- 26 characters
Against PLUSH's usual
Sent in the 3 AM hour, which holds 5% of its emails; 17% arrive in the 4 AM hour. The subject is 26 characters; its average is 29.
Email headers
What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.
- From
- PLUSH <[email protected]>
- Subject
- First in the overnight bag
- Date
- Sat, 17 Oct 2026 07:30:34 +0000 (UTC)
- Message-ID domain
- geopod-ismtpd-65
- Return-Path domain
- send.ksd2.klaviyomail.com
- DKIM signature
- d=ksd2.klaviyomail.com s=m1
- List-Unsubscribe
- Present, one-click
Servers it passed through, newest first
- by recvd-…-9dz2f with SMTP
- from (unnamed) by geopod-ismtpd-65 with HTTP
Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID
Sent just before and after
| Oct 25, 2026 4:00 AM | A little more you. Embroidery is here. | |
| Oct 19, 2026 1:03 PM | Your old t-shirt had a good run... | |
| Oct 18, 2026 6:07 AM | 1,000+ happy sleepers can't be wrong | |
| Oct 17, 2026 3:30 AM | First in the overnight bag (this email) | |
| Oct 16, 2026 6:03 AM | The story behind your softest night's sleep | |
| Oct 14, 2026 4:19 PM | Welcome to PLUSH | |
| Oct 11, 2026 1:45 PM | Why we love them so much... |
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Sent the same day by similar brands
Same ESP and the closest weekly volume, sent on Oct 17, 2026.








