pov beauty subject lines
60 subject lines averaging 21 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 10:17 AM | top of mind | 11 | and honestly? same. | Oct 30, 2026 10:17 AM · 11 characters. and honestly? same. | |
| Oct 28, 2026 12:16 PM | clinically tested | 17 | and built to put in work | Oct 28, 2026 12:16 PM · 17 characters. and built to put in work | |
| Oct 27, 2026 7:34 AM | left on read | 12 | still thinking about it? | Oct 27, 2026 7:34 AM · 12 characters. still thinking about it? | |
| Oct 26, 2026 2:30 PM | mikayla's revealing what's next | 31 | be there live | Oct 26, 2026 2:30 PM · 31 characters. be there live | |
| Oct 24, 2026 2:30 PM | build your lip wardrobe | 23 | trace it is here | Oct 24, 2026 2:30 PM · 23 characters. trace it is here | |
| Oct 22, 2026 3:15 PM | new: trace it sculpting lip marker | 34 | live now | Oct 22, 2026 3:15 PM · 34 characters. live now | |
| Oct 21, 2026 2:30 PM | trace it is almost here | 23 | rsvp for Mikayla's live | Oct 21, 2026 2:30 PM · 23 characters. rsvp for Mikayla's live | |
| Oct 20, 2026 2:15 PM | your official invite and your first look | 40 | Go inside Trace It before it drops. | Oct 20, 2026 2:15 PM · 40 characters. Go inside Trace It before it drops. | |
| Oct 16, 2026 2:00 PM | a new chapter in lip artistry | 29 | join the waitlist | Oct 16, 2026 2:00 PM · 29 characters. join the waitlist | |
| Oct 10, 2026 2:30 PM | one for them. one for you. | 26 | we just solved your gift list | Oct 10, 2026 2:30 PM · 26 characters. we just solved your gift list | |
| Oct 9, 2026 6:28 AM | skin prep is waiting | 20 | make it yours | Oct 9, 2026 6:28 AM · 20 characters. make it yours | |
| Oct 7, 2026 2:30 PM | meet the holiday edit | 21 | limited edition kits + exclusive shades are here | Oct 7, 2026 2:30 PM · 21 characters. limited edition kits + exclusive shades are here | |
| Oct 3, 2026 2:30 PM | holiday is here | 15 | shop the edit now | Oct 3, 2026 2:30 PM · 15 characters. shop the edit now | |
| Sep 30, 2026 3:30 PM | the holiday edit | 16 | get on the waitlist | Sep 30, 2026 3:30 PM · 16 characters. get on the waitlist | |
| Sep 28, 2026 8:45 AM | 28 days. serious results. | 25 | what will your skin look like? | Sep 28, 2026 8:45 AM · 25 characters. what will your skin look like? | |
| Sep 20, 2026 12:44 PM | 28 days to transformed skin | 27 | go live. let snatch it get to work. | Sep 20, 2026 12:44 PM · 27 characters. go live. let snatch it get to work. | |
| Sep 15, 2026 12:29 PM | firmer skin in 14 days | 22 | live your life, change your skin | Sep 15, 2026 12:29 PM · 22 characters. live your life, change your skin | |
| Sep 12, 2026 11:45 AM | 8 hours of concealer wear | 25 | snatch it works hard | Sep 12, 2026 11:45 AM · 25 characters. snatch it works hard | |
| Sep 8, 2026 10:45 AM | 30 minutes to snatched skin | 27 | real results while you live | Sep 8, 2026 10:45 AM · 27 characters. real results while you live | |
| Sep 5, 2026 12:15 PM | it’s about time | 15 | instant results with snatch it | Sep 5, 2026 12:15 PM · 15 characters. instant results with snatch it | |
| Sep 3, 2026 12:00 PM | find your pov in store | 22 | now at Sephora | Sep 3, 2026 12:00 PM · 22 characters. now at Sephora | |
| Sep 1, 2026 1:31 PM | snatch it ama | 13 | reserve your spot | Sep 1, 2026 1:31 PM · 13 characters. reserve your spot | |
| Aug 31, 2026 10:45 AM | makeup insurance | 16 | glaze it | Aug 31, 2026 10:45 AM · 16 characters. glaze it | |
| Aug 27, 2026 11:18 AM | see you at sephora | 18 | save the date | Aug 27, 2026 11:18 AM · 18 characters. save the date | |
| Aug 22, 2026 12:15 PM | the key to flawless makeup | 26 | the ultimate dew | Aug 22, 2026 12:15 PM · 26 characters. the ultimate dew | |
| Aug 18, 2026 11:45 AM | skin prep for breakout-prone skin | 33 | lightweight hydration | Aug 18, 2026 11:45 AM · 33 characters. lightweight hydration | |
| Aug 14, 2026 6:38 PM | What’s stopping you? | 20 | We can take it. | Aug 14, 2026 6:38 PM · 20 characters. We can take it. | |
| Aug 13, 2026 10:19 AM | top of mind | 11 | and honestly? same. | Aug 13, 2026 10:19 AM · 11 characters. and honestly? same. | |
| Aug 12, 2026 9:15 AM | your input matters: customer research | 37 | participate in customer research for a chance to win 1 year of POV | Aug 12, 2026 9:15 AM · 37 characters. participate in customer research for a chance to win 1 year of POV | |
| Aug 11, 2026 12:22 PM | clinically tested | 17 | and built to put in work | Aug 11, 2026 12:22 PM · 17 characters. and built to put in work | |
| Aug 10, 2026 7:40 PM | left on read | 12 | still thinking about it? | Aug 10, 2026 7:40 PM · 12 characters. still thinking about it? | |
| Aug 3, 2026 1:00 PM | our app is here | 15 | get access 💌 | Aug 3, 2026 1:00 PM · 15 characters. get access 💌 | |
| Jul 31, 2026 12:15 PM | the clinicals just dropped | 26 | and they’re that good | Jul 31, 2026 12:15 PM · 26 characters. and they’re that good | |
| Jul 23, 2026 2:42 PM | shrunk it | 9 | same prep, new zip code | Jul 23, 2026 2:42 PM · 9 characters. same prep, new zip code | |
| Jul 17, 2026 12:15 PM | the results say it all | 22 | firm, smooth, and plump | Jul 17, 2026 12:15 PM · 22 characters. firm, smooth, and plump | |
| Jul 12, 2026 12:15 PM | Seoul bts | 9 | we filmed the whole thing | Jul 12, 2026 12:15 PM · 9 characters. we filmed the whole thing | |
| Jul 9, 2026 1:30 PM | the science behind the snatch | 29 | clinicals just dropped | Jul 9, 2026 1:30 PM · 29 characters. clinicals just dropped | |
| Jul 7, 2026 12:09 PM | skin prep explained | 19 | the step that changes everything | Jul 7, 2026 12:09 PM · 19 characters. the step that changes everything | |
| Jul 3, 2026 11:45 AM | summer makeup | 13 | sweat-proof | Jul 3, 2026 11:45 AM · 13 characters. sweat-proof | |
| Jul 2, 2026 12:24 PM | the last call | 13 | applications close today | Jul 2, 2026 12:24 PM · 13 characters. applications close today | |
| Jun 30, 2026 11:30 AM | creator 101 | 11 | from us to you | Jun 30, 2026 11:30 AM · 11 characters. from us to you | |
| Jun 28, 2026 1:52 PM | bestsellers, served | 19 | the top Amp It + Contour It shades | Jun 28, 2026 1:52 PM · 19 characters. the top Amp It + Contour It shades | |
| Jun 26, 2026 1:03 PM | applications are open | 21 | povLABS: creator workshop | Jun 26, 2026 1:03 PM · 21 characters. povLABS: creator workshop | |
| Jun 25, 2026 12:25 PM | you're going to want a seat | 27 | something is coming | Jun 25, 2026 12:25 PM · 27 characters. something is coming | |
| Jun 23, 2026 1:29 PM | your lip combo, served | 22 | take a seat and find your shade | Jun 23, 2026 1:29 PM · 22 characters. take a seat and find your shade | |
| Jun 21, 2026 12:15 PM | lip liner that lasts | 20 | finally | Jun 21, 2026 12:15 PM · 20 characters. finally | |
| Jun 19, 2026 10:45 AM | not to be left behind | 21 | find your match | Jun 19, 2026 10:45 AM · 21 characters. find your match | |
| Jun 17, 2026 3:48 PM | your next craving, paired | 25 | find your flavor | Jun 17, 2026 3:48 PM · 25 characters. find your flavor | |
| Jun 15, 2026 2:15 PM | grip, gloss, repeat | 19 | the breakdown | Jun 15, 2026 2:15 PM · 19 characters. the breakdown | |
| Jun 11, 2026 12:04 PM | first-of-its-kind lip care | 26 | deep moisture & buildable pigment | Jun 11, 2026 12:04 PM · 26 characters. deep moisture & buildable pigment |
Based on 60 emails received from May 20 to Oct 30, 2026. Times in US Eastern. How we collect