Prepared Hero subject lines
176 subject lines averaging 38 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Oct 30, 2026 4:18 PM | Clocks fall back Sunday. Check six things. | 42 | The 60-Second Kit Check EFB. v1 = 10-30-dst-kit-check.v1-pushed.html --> EFB, light->BUL… | Oct 30, 2026 4:18 PM · 42 characters. The 60-Second Kit Check EFB. v1 = 10-30-dst-kit-check.v1-pushed.html --> EFB, light->BUL… | |
| Oct 28, 2026 3:15 PM | 32,200 heating fires. One gift. | 31 | The Gift Nobody Returns The gift nobody returns — and the 30-second install you can do… | Oct 28, 2026 3:15 PM · 31 characters. The Gift Nobody Returns The gift nobody returns — and the 30-second install you can do… | |
| Oct 27, 2026 7:02 PM | We Caught You Looking at Our Safety Gear! 👀 | 44 | Don't Miss Out on Your Essentials… | Oct 27, 2026 7:02 PM · 44 characters. Don't Miss Out on Your Essentials… | |
| Oct 27, 2026 2:30 PM | 32,200 heating fires. One answer. | 33 | Heating Season Heating season is fire season where you live. One can, aimed and sprayed. | Oct 27, 2026 2:30 PM · 33 characters. Heating Season Heating season is fire season where you live. One can, aimed and sprayed. | |
| Oct 27, 2026 2:30 PM | The 7-second answer to a kitchen fire | 37 | Seven Seconds The pan catches. One hand, one spray, out. | Oct 27, 2026 2:30 PM · 37 characters. Seven Seconds The pan catches. One hand, one spray, out. | |
| Oct 26, 2026 4:08 PM | Dark by dinner, starting Sunday. | 32 | Dark by Dinner Clocks fall back Sunday. The hallway doesn't have to go dark with them. | Oct 26, 2026 4:08 PM · 32 characters. Dark by Dinner Clocks fall back Sunday. The hallway doesn't have to go dark with them. | |
| Oct 23, 2026 2:30 PM | The leak your CO alarm misses | 29 | The First Furnace Night CO season starts the night the heat comes on. Two gases, one plug. | Oct 23, 2026 2:30 PM · 29 characters. The First Furnace Night CO season starts the night the heat comes on. Two gases, one plug. | |
| Oct 23, 2026 12:22 PM | Thanks for stopping by! (the next step…) | 41 | You Left Without Your Safety Gear 96 Don't wait for disaster to strike | Oct 23, 2026 12:22 PM · 41 characters. You Left Without Your Safety Gear 96 Don't wait for disaster to strike | |
| Oct 21, 2026 2:45 PM | The clocks fall back. Robbery doesn't. | 38 | Louder Than the Dark Researchers measured what darkness does to robbery. The answer fits… | Oct 21, 2026 2:45 PM · 38 characters. Louder Than the Dark Researchers measured what darkness does to robbery. The answer fits… | |
| Oct 20, 2026 2:45 PM | "it's a 5-star rental" | 22 | Before You Unpack The reviews can't see what you can't see. Four minutes can. | Oct 20, 2026 2:45 PM · 22 characters. Before You Unpack The reviews can't see what you can't see. Four minutes can. | |
| Oct 19, 2026 2:45 PM | The deed burned with the house. | 31 | The Day After After the fire, everyone asks for paper. Here's the ten-minute fix. | Oct 19, 2026 2:45 PM · 31 characters. The Day After After the fire, everyone asks for paper. Here's the ten-minute fix. | |
| Oct 16, 2026 2:45 PM | "I'll just call AAA" | 20 | The Night Nobody Plans For A tow truck takes an hour on a bad night. This fits in your… | Oct 16, 2026 2:45 PM · 20 characters. The Night Nobody Plans For A tow truck takes an hour on a bad night. This fits in your… | |
| Oct 15, 2026 3:32 PM | This morning's drill skipped a step | 35 | Hours Without the Tap The drill covered the shaking. It didn't cover the water. Pick your… | Oct 15, 2026 3:32 PM · 35 characters. Hours Without the Tap The drill covered the shaking. It didn't cover the water. Pick your… | |
| Oct 14, 2026 2:45 PM | "I'd just boil it" | 18 | Hours Without the Tap The tap goes suspect. The shelves go empty. The stove needs power… | Oct 14, 2026 2:45 PM · 18 characters. Hours Without the Tap The tap goes suspect. The shelves go empty. The stove needs power… | |
| Oct 13, 2026 4:17 PM | Stove leak. Furnace leak. Your CO alarm hears neither. | 54 | Two Different Gases Gas appliances can leak two different gases. Your CO alarm only knows… | Oct 13, 2026 4:17 PM · 54 characters. Two Different Gases Gas appliances can leak two different gases. Your CO alarm only knows… | |
| Oct 12, 2026 4:03 PM | Her smoke alarm can't smell this | 32 | The First Cold Night The first cold night of the year is when the invisible problems show… | Oct 12, 2026 4:03 PM · 32 characters. The First Cold Night The first cold night of the year is when the invisible problems show… | |
| Oct 7, 2026 2:45 PM | Forty-two rooms. Ten cities. Live. | 34 | The Room Was Live The cameras were in the hair dryer holders and the wall sockets. Nobody… | Oct 7, 2026 2:45 PM · 34 characters. The Room Was Live The cameras were in the hair dryer holders and the wall sockets. Nobody… | |
| Oct 6, 2026 3:58 PM | Mom's first aid kit is older than the grandkids | 47 | The Tin in Mom's Drawer Skin thins. Blood thins. The drawer in her kitchen didn't get the… | Oct 6, 2026 3:58 PM · 47 characters. The Tin in Mom's Drawer Skin thins. Blood thins. The drawer in her kitchen didn't get the… | |
| Oct 5, 2026 2:45 PM | The drawer that can't be replaced | 33 | The Grab List Fire departments can put out the fire. They can't recover the deed. | Oct 5, 2026 2:45 PM · 33 characters. The Grab List Fire departments can put out the fire. They can't recover the deed. | |
| Oct 3, 2026 2:45 PM | The crime with no broken glass | 30 | The Room Check Hidden cameras. GPS trackers. Listening devices. One pen finds them all. | Oct 3, 2026 2:45 PM · 30 characters. The Room Check Hidden cameras. GPS trackers. Listening devices. One pen finds them all. | |
| Oct 2, 2026 5:42 PM | 35% off — before the next storm hits | 38 | The storms aren't done. Will you know when water gets in? 96 Flooding from Iowa to New… | Oct 2, 2026 5:42 PM · 38 characters. The storms aren't done. Will you know when water gets in? 96 Flooding from Iowa to New… | |
| Oct 1, 2026 2:29 PM | Flat tire. 38 degrees. No bars. Ready? | 38 | The Trunk Test Hypothermia can start in 15 minutes. Help takes longer than that. | Oct 1, 2026 2:29 PM · 38 characters. The Trunk Test Hypothermia can start in 15 minutes. Help takes longer than that. | |
| Sep 30, 2026 2:45 PM | FLASH: $10.47 off anything. Ends at midnight. | 45 | Midnight Flash $10.47 off anything in the store. Auto-applied. Gone when September is. | Sep 30, 2026 2:45 PM · 45 characters. Midnight Flash $10.47 off anything in the store. Auto-applied. Gone when September is. | |
| Sep 29, 2026 2:45 PM | Hundreds of miles from the coast. Weeks in the dark. | 52 | Two Years Ago This Weekend The storm had a name. The dark hallway afterward didn't. | Sep 29, 2026 2:45 PM · 52 characters. Two Years Ago This Weekend The storm had a name. The dark hallway afterward didn't. | |
| Sep 26, 2026 2:45 PM | My mom cooked for 50 years... | 29 | You've never had a problem. Neither had she. My mom cooked for 50 years without a problem… | Sep 26, 2026 2:45 PM · 29 characters. You've never had a problem. Neither had she. My mom cooked for 50 years without a problem… | |
| Sep 25, 2026 6:04 PM | Two words: "home safe" | 22 | Dark by Dinner Fall showed up Tuesday. Her 6 p.m. walk to the car is now a night walk. | Sep 25, 2026 6:04 PM · 22 characters. Dark by Dinner Fall showed up Tuesday. Her 6 p.m. walk to the car is now a night walk. | |
| Sep 24, 2026 5:06 PM | Steak. Grapes. Ice. Pick your worry. | 36 | The Dinner Table Question Most choking emergencies happen at home. Here's the backup plan. | Sep 24, 2026 5:06 PM · 36 characters. The Dinner Table Question Most choking emergencies happen at home. Here's the backup plan. | |
| Sep 23, 2026 8:11 PM | We Caught You Looking at Our Safety Gear! 👀 | 44 | Don't Miss Out on Your Essentials… | Sep 23, 2026 8:11 PM · 44 characters. Don't Miss Out on Your Essentials… | |
| Sep 23, 2026 2:45 PM | there's something new next to Mom's stove | 41 | Mom's Kitchen It's Campus Fire Safety Month — but the kitchen I worry about most isn't in… | Sep 23, 2026 2:45 PM · 41 characters. Mom's Kitchen It's Campus Fire Safety Month — but the kitchen I worry about most isn't in… | |
| Sep 21, 2026 4:33 PM | Nobody falls in a lit hallway | 29 | Falls Prevention Week It's Falls Prevention Awareness Week. Here's what I did about it at… | Sep 21, 2026 4:33 PM · 29 characters. Falls Prevention Week It's Falls Prevention Awareness Week. Here's what I did about it at… | |
| Sep 19, 2026 4:02 PM | Save 42% protecting what can't be replaced | 42 | LOSING PRECIOUS DOCUMENTS CAN COST YOU THOUSANDS! We've helped thousands of families… | Sep 19, 2026 4:02 PM · 42 characters. LOSING PRECIOUS DOCUMENTS CAN COST YOU THOUSANDS! We've helped thousands of families… | |
| Sep 18, 2026 3:07 PM | 10 minutes. 6 rooms. 1 credit. go. | 34 | The 10-Minute Audit September is National Preparedness Month. Here's the audit I actually… | Sep 18, 2026 3:07 PM · 34 characters. The 10-Minute Audit September is National Preparedness Month. Here's the audit I actually… | |
| Sep 17, 2026 5:56 PM | Right above the bed | 19 | It wasn't a smoke detector A family checked into a Scottsdale rental. The thing on the… | Sep 17, 2026 5:56 PM · 19 characters. It wasn't a smoke detector A family checked into a Scottsdale rental. The thing on the… | |
| Sep 15, 2026 4:32 PM | The camera in the ship's restroom | 33 | The camera in the ship's restroom A public bathroom felt like the safest room on the ship… | Sep 15, 2026 4:32 PM · 33 characters. The camera in the ship's restroom A public bathroom felt like the safest room on the ship… | |
| Sep 7, 2026 7:23 PM | The fire. The scare. The dark walk home. Midnight. | 50 | Before midnight At 11:59 tonight the 20% off code stops working. No extension. No bringing… | Sep 7, 2026 7:23 PM · 50 characters. Before midnight At 11:59 tonight the 20% off code stops working. No extension. No bringing… | |
| Sep 7, 2026 3:01 PM | (last chance) Your 20% off expires tonight | 42 | Final Hours The Labor Day sale ends tonight. No extensions. No exceptions. Code LABOR20… | Sep 7, 2026 3:01 PM · 42 characters. Final Hours The Labor Day sale ends tonight. No extensions. No exceptions. Code LABOR20… | |
| Sep 6, 2026 2:45 PM | [24 hours left] 20% off everything | 34 | The code stops working tomorrow night I'm not gonna guilt you about it. You either need… | Sep 6, 2026 2:45 PM · 34 characters. The code stops working tomorrow night I'm not gonna guilt you about it. You either need… | |
| Sep 5, 2026 2:51 PM | Grease fire. Choking. Hidden cameras. Ready? | 44 | More Than a Sale 20% off the gear that fills them. Code LABOR20 — through Monday night. | Sep 5, 2026 2:51 PM · 44 characters. More Than a Sale 20% off the gear that fills them. Code LABOR20 — through Monday night. | |
| Sep 4, 2026 3:04 PM | Your 20% off code is inside | 27 | Labor Day Sale Use code LABOR20 at checkout. The gear your family deserves, 20% off… | Sep 4, 2026 3:04 PM · 27 characters. Labor Day Sale Use code LABOR20 at checkout. The gear your family deserves, 20% off… | |
| Sep 2, 2026 2:45 PM | [20% Off] Your Safety List. This Week Only. | 43 | The mental list LABOR20 at checkout. The whole store. Consider this your excuse. | Sep 2, 2026 2:45 PM · 43 characters. The mental list LABOR20 at checkout. The whole store. Consider this your excuse. | |
| Aug 31, 2026 3:07 PM | It's not May anymore... | 23 | The last cookout of the season You checked everything in May. It's not May anymore. | Aug 31, 2026 3:07 PM · 23 characters. The last cookout of the season You checked everything in May. It's not May anymore. | |
| Aug 28, 2026 3:04 PM | Have you ever actually sprayed it? | 34 | But I already carry pepper spray Fair. I hear it every time I write about the alarm… | Aug 28, 2026 3:04 PM · 34 characters. But I already carry pepper spray Fair. I hear it every time I write about the alarm… | |
| Aug 26, 2026 2:45 PM | Fifty-three seconds | 19 | I timed my daughter's walk from the library to her dorm Nothing happened that night… | Aug 26, 2026 2:45 PM · 19 characters. I timed my daughter's walk from the library to her dorm Nothing happened that night… | |
| Aug 24, 2026 3:39 PM | Forty seconds | 13 | I timed my mom's walk from the car to her door Nothing happened. Nothing usually does. But… | Aug 24, 2026 3:39 PM · 13 characters. I timed my mom's walk from the car to her door Nothing happened. Nothing usually does. But… | |
| Aug 23, 2026 10:48 PM | We Caught You Looking at Our Safety Gear! 👀 | 44 | Don't Miss Out on Your Essentials… | Aug 23, 2026 10:48 PM · 44 characters. Don't Miss Out on Your Essentials… | |
| Aug 23, 2026 8:46 PM | boring reviews. | 15 | The reviews for this thing are boring Our fire blanket reviews describe actual fires. The… | Aug 23, 2026 8:46 PM · 15 characters. The reviews for this thing are boring Our fire blanket reviews describe actual fires. The… | |
| Aug 21, 2026 3:15 PM | "I already have a safe." | 24 | "I already have a safe." The safe isn't the problem. The problem is everything that never… | Aug 21, 2026 3:15 PM · 24 characters. "I already have a safe." The safe isn't the problem. The problem is everything that never… | |
| Aug 19, 2026 3:15 PM | your shoebox is kindling | 24 | Insurance replaces the TV If your house caught fire tonight and everyone got out safe… | Aug 19, 2026 3:15 PM · 24 characters. Insurance replaces the TV If your house caught fire tonight and everyone got out safe… | |
| Aug 17, 2026 3:15 PM | Your fire safety kit is incomplete | 34 | Your fire safety kit is missing something Extinguishers and alarms protect the house. This… | Aug 17, 2026 3:15 PM · 34 characters. Your fire safety kit is missing something Extinguishers and alarms protect the house. This… | |
| Aug 15, 2026 2:45 PM | "I thought someone would help" | 30 | A packed restaurant. Staff everywhere. Still alone. We assume someone will step in. The… | Aug 15, 2026 2:45 PM · 30 characters. A packed restaurant. Staff everywhere. Still alone. We assume someone will step in. The… |
Based on 176 emails received from Mar 16 to Oct 30, 2026. Times in US Eastern. How we collect