The "healthy" hydration trend keeping you dehydrated

Preview text: Most electrolyte brands got this completely wrong.

PRFCTWednesday, Jun 17, 2026 at 10:30 AM EasternKlaviyo
PRFCTThe "healthy" hydration trend keeping you dehydrated
Subject
The "healthy" hydration trend keeping you dehydrated
Preview text
Most electrolyte brands got this completely wrong.
From
support@prfct.com
Brand
PRFCT
Sent
Wed Jun 17, 2026, 10:30 AM ET
Size
50 KB
Images
9
Links
10, 3 of them buttons
Subject length
52 characters

Against PRFCT's usual

Sent in the 10 AM hour, which holds 6% of its emails; 65% arrive in the 8 AM hour. The subject is 52 characters; its average is 39.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
PRFCT Hydration <[email protected]>
Subject
The "healthy" hydration trend keeping you dehydrated
Date
Wed, 17 Jun 2026 14:30:35 +0000 (UTC)
Message-ID domain
geopod-ismtpd-107
Return-Path domain
support.prfct.com
DKIM signature
d=prfct.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1354.shared.klaviyomail.com [167.89.106.34] by our receiving server with ESMTPS
  2. by recvd-…-mr6rc with SMTP
  3. from (unnamed) by geopod-ismtpd-107 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Jun 22, 2026 11:30 AM[Last Call] Claim your free bag of PRFCT Morning
Jun 21, 2026 12:30 PMBuy 2 Get 1 Free is back for Father's Day!
Jun 19, 2026 11:30 AMWhat 7 days of PRFCT Morning actually does to your body
Jun 17, 2026 10:30 AMThe "healthy" hydration trend keeping you dehydrated (this email)
Jun 15, 2026 11:30 AMWhy do elite athletes start their day with sugar?
Jun 13, 2026 6:15 PMThis shouldn't be in an electrolyte drink
Jun 10, 2026 7:06 PMHydrate and start your day sharp in 15 minutes, not 45 (try this today)

More from PRFCT

All PRFCT emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.