IN: trusting the sun

Preview text: OUT: trusting conventional SPF.

Primally PureWednesday, May 20, 2026 at 5:30 PM EasternKlaviyo
Primally PureIN: trusting the sun
Subject
IN: trusting the sun
Preview text
OUT: trusting conventional SPF.
From
hello@primallypure.com
Sent
Wed May 20, 2026, 5:30 PM ET
Sent to
primallypure.com, thespaatprimallypure.com
Size
64 KB
Images
25
Links
24, 4 of them buttons
Subject length
20 characters

Against Primally Pure's usual

Sent in the 5 PM hour, which holds 7% of its emails; 15% arrive in the 1 PM hour. The subject is 20 characters; its average is 31.

Report this email

Sent just before and after

May 26, 2026 9:30 PMYour SPF is hiding something.
May 23, 2026 12:23 PMYour free gift is waiting
May 22, 2026 9:25 AMClaim your FREE hair refresh
May 20, 2026 5:30 PMIN: trusting the sun (this email)
May 16, 2026 11:02 AMIs your skincare stuck in the past? A guide to changing your skincare with the seasons.
May 11, 2026 10:13 PMLast day: nominate a mama to win up to $4,000
May 10, 2026 6:23 PM7 HRS LEFT

More from Primally Pure

All Primally Pure emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 41,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.