Project AJ117 subject lines
48 subject lines averaging 27 characters.
| Picture | Sent (Eastern) | Subject | Characters | Preview text | |
|---|---|---|---|---|---|
| Nov 1, 2026 1:41 PM | Our Mid Season Sale is live | 27 | Enjoy up to 50% off selected favorites from previous collections. | Nov 1, 2026 1:41 PM · 27 characters. Enjoy up to 50% off selected favorites from previous collections. | |
| Oct 31, 2026 6:30 AM | Still thinking about this? | 26 | We saved the items you were looking at! | Oct 31, 2026 6:30 AM · 26 characters. We saved the items you were looking at! | |
| Oct 30, 2026 11:00 AM | Exclusive early access to our Mid Season Sale | 45 | 24 hours with early access - Enjoy up to 50% off selected styles previous collections. | Oct 30, 2026 11:00 AM · 45 characters. 24 hours with early access - Enjoy up to 50% off selected styles previous collections. | |
| Oct 30, 2026 6:29 AM | Your favorites are waiting | 26 | Take another look at the styles you have been looking at | Oct 30, 2026 6:29 AM · 26 characters. Take another look at the styles you have been looking at | |
| Oct 25, 2026 3:00 AM | Meet your new cosy set | 22 | Discover the knitted hoodie and matching track pants in grey and walnut. Soft and stretchy… | Oct 25, 2026 3:00 AM · 22 characters. Discover the knitted hoodie and matching track pants in grey and walnut. Soft and stretchy… | |
| Oct 24, 2026 7:02 PM | Follow us on Instagram | 22 | We would love to stay in touch with you! | Oct 24, 2026 7:02 PM · 22 characters. We would love to stay in touch with you! | |
| Oct 20, 2026 7:32 PM | Get to know us | 14 | All our styles are responsibly made with love and care for our planet | Oct 20, 2026 7:32 PM · 14 characters. All our styles are responsibly made with love and care for our planet | |
| Oct 20, 2026 1:31 PM | Style guide #1 for autumn | 25 | Relaxed corduroy pants with classic checks and soft knitwear | Oct 20, 2026 1:31 PM · 25 characters. Relaxed corduroy pants with classic checks and soft knitwear | |
| Oct 18, 2026 1:30 AM | The festive collection is now live. | 35 | For the moments worth dressing up for. | Oct 18, 2026 1:30 AM · 35 characters. For the moments worth dressing up for. | |
| Oct 16, 2026 1:07 PM | Did you remember to use your discount code? | 43 | There is still time - Use your discount code and get 10% off your next purchase | Oct 16, 2026 1:07 PM · 43 characters. There is still time - Use your discount code and get 10% off your next purchase | |
| Oct 16, 2026 5:02 AM | The Festive Collection is here. | 31 | Be the first to discover it. | Oct 16, 2026 5:02 AM · 31 characters. Be the first to discover it. | |
| Oct 13, 2026 8:29 PM | Welcome to PROJECT AJ117 | 24 | Enjoy 10% off your next order - We are happy to welcome to our universe of timeless slow… | Oct 13, 2026 8:29 PM · 24 characters. Enjoy 10% off your next order - We are happy to welcome to our universe of timeless slow… | |
| Oct 13, 2026 1:30 PM | Aarhus guide for an autumn visit | 32 | Explore our favorite spots in Aarhus. Restaurants, shopping, cafés and more. | Oct 13, 2026 1:30 PM · 32 characters. Explore our favorite spots in Aarhus. Restaurants, shopping, cafés and more. | |
| Oct 10, 2026 1:30 AM | New in: Corduroy | 16 | Soft tactile textures and timeless silhouettes | Oct 10, 2026 1:30 AM · 16 characters. Soft tactile textures and timeless silhouettes | |
| Oct 6, 2026 1:43 AM | Still thinking about this? | 26 | We saved the styles you were looking at | Oct 6, 2026 1:43 AM · 26 characters. We saved the styles you were looking at | |
| Oct 5, 2026 1:42 AM | Your favorites are waiting | 26 | Take another look at the styles you have been looking at | Oct 5, 2026 1:42 AM · 26 characters. Take another look at the styles you have been looking at | |
| Oct 4, 2026 2:10 PM | Styles in focus for Autumn | 26 | Explore Gisele shirt and Hero trousers. Two bestselling styles. | Oct 4, 2026 2:10 PM · 26 characters. Explore Gisele shirt and Hero trousers. Two bestselling styles. | |
| Sep 27, 2026 12:04 PM | JOURNAL - MEET HELENE SKADE | 27 | EDITION 03: Autumn notes with Helene | Sep 27, 2026 12:04 PM · 27 characters. EDITION 03: Autumn notes with Helene | |
| Sep 22, 2026 1:32 PM | New in: Jackets for Autumn | 26 | Autumn essentials for colder days | Sep 22, 2026 1:32 PM · 26 characters. Autumn essentials for colder days | |
| Sep 20, 2026 2:00 AM | Hallister Pants | 15 | Your new barrel-leg pants in relaxed silhouette and organic cotton | Sep 20, 2026 2:00 AM · 15 characters. Your new barrel-leg pants in relaxed silhouette and organic cotton | |
| Sep 13, 2026 5:09 AM | Still thinking about this? | 26 | We saved the styles you were looking at | Sep 13, 2026 5:09 AM · 26 characters. We saved the styles you were looking at | |
| Sep 12, 2026 5:04 AM | Your favorites are waiting | 26 | Take another look at the styles you have been looking at | Sep 12, 2026 5:04 AM · 26 characters. Take another look at the styles you have been looking at | |
| Sep 12, 2026 2:01 AM | A touch of silk | 15 | Soft shirts made for every season | Sep 12, 2026 2:01 AM · 15 characters. Soft shirts made for every season | |
| Sep 9, 2026 1:30 PM | New everyday favorites in soft corduroy | 39 | Pants, jackets and long shorts made for comfort and effortless styling | Sep 9, 2026 1:30 PM · 39 characters. Pants, jackets and long shorts made for comfort and effortless styling | |
| Sep 5, 2026 1:30 AM | Organic cotton shirts | 21 | Explore new arrivals with a natural feel and everyday comfort | Sep 5, 2026 1:30 AM · 21 characters. Explore new arrivals with a natural feel and everyday comfort | |
| Sep 2, 2026 2:00 PM | NEW AW26 STYLES HAVE ARRIVED | 28 | Soft tailoring, muted tones and easy layers for the season ahead. | Sep 2, 2026 2:00 PM · 28 characters. Soft tailoring, muted tones and easy layers for the season ahead. | |
| Aug 30, 2026 2:01 AM | Checks for Autumn | 17 | A seasonal favorite in a soft shirt and flowing skirts | Aug 30, 2026 2:01 AM · 17 characters. A seasonal favorite in a soft shirt and flowing skirts | |
| Aug 26, 2026 2:17 PM | Popular shirts: Gisele & Galia | 30 | Soft shirts with pleats and frills for autumn vibes | Aug 26, 2026 2:17 PM · 30 characters. Soft shirts with pleats and frills for autumn vibes | |
| Aug 24, 2026 7:18 PM | Still thinking about this? | 26 | We saved the styles you were looking at | Aug 24, 2026 7:18 PM · 26 characters. We saved the styles you were looking at | |
| Aug 23, 2026 7:19 PM | Your favorites are waiting | 26 | Take another look at the styles you have been looking at | Aug 23, 2026 7:19 PM · 26 characters. Take another look at the styles you have been looking at | |
| Aug 23, 2026 1:30 PM | New arrivals: Knitwear | 22 | Discover cosy textures, fresh colors and signature stripes | Aug 23, 2026 1:30 PM · 22 characters. Discover cosy textures, fresh colors and signature stripes | |
| Aug 18, 2026 2:03 PM | CPHFW event co-hosted by Olivia Hobel | 37 | Explore the highlights from our Copenhagen Fashion Week event | Aug 18, 2026 2:03 PM · 37 characters. Explore the highlights from our Copenhagen Fashion Week event | |
| Aug 16, 2026 2:01 AM | New arrivals: Soft fabrics meet fall colors | 43 | Discover burgundy tones, soft corduroy and feminine shirts | Aug 16, 2026 2:01 AM · 43 characters. Discover burgundy tones, soft corduroy and feminine shirts | |
| Aug 11, 2026 2:01 PM | NEWS: AW26 HAS ARRIVED | 22 | A new season of contrasts, layers and refined textures | Aug 11, 2026 2:01 PM · 22 characters. A new season of contrasts, layers and refined textures | |
| Aug 8, 2026 1:30 AM | Summer Sale ends tomorrow | 25 | Shop with extra 20% off before sale ends sunday | Aug 8, 2026 1:30 AM · 25 characters. Shop with extra 20% off before sale ends sunday | |
| Aug 7, 2026 1:02 PM | Last chance to shop our summer sale | 35 | Our summer sale will end this sunday - Shop with extra 20% off | Aug 7, 2026 1:02 PM · 35 characters. Our summer sale will end this sunday - Shop with extra 20% off | |
| Jul 31, 2026 4:53 AM | Still thinking about this? | 26 | We saved the styles you were looking at | Jul 31, 2026 4:53 AM · 26 characters. We saved the styles you were looking at | |
| Jul 30, 2026 4:53 AM | Your favorites are waiting | 26 | Take another look at the styles you have been looking at | Jul 30, 2026 4:53 AM · 26 characters. Take another look at the styles you have been looking at | |
| Jul 26, 2026 1:30 AM | Now extra 20% off all Summer Sale | 33 | It's time to shop your Summer favorites - Sale ending soon | Jul 26, 2026 1:30 AM · 33 characters. It's time to shop your Summer favorites - Sale ending soon | |
| Jul 24, 2026 6:01 AM | White for Summer days | 21 | Embroidered details and light summer layers made for summer days | Jul 24, 2026 6:01 AM · 21 characters. Embroidered details and light summer layers made for summer days | |
| Jul 18, 2026 3:01 AM | Sale just got better - Extra 20% off | 36 | Further reductions on all summer sale | Jul 18, 2026 3:01 AM · 36 characters. Further reductions on all summer sale | |
| Jul 12, 2026 2:00 AM | SALE favorites with 30-60% off | 30 | The most popular styles | Jul 12, 2026 2:00 AM · 30 characters. The most popular styles | |
| Jul 8, 2026 1:30 AM | THE POWER OF WARM TONES | 23 | The colors making the biggest statement this summer. | Jul 8, 2026 1:30 AM · 23 characters. The colors making the biggest statement this summer. | |
| Jul 5, 2026 2:00 AM | JOURNAL - MEET OLIVIA HOBEL | 27 | EDITION 02: STATE OF MIND | Jul 5, 2026 2:00 AM · 27 characters. EDITION 02: STATE OF MIND | |
| Jul 4, 2026 7:09 AM | Still thinking about this? | 26 | We saved the styles you were looking at | Jul 4, 2026 7:09 AM · 26 characters. We saved the styles you were looking at | |
| Jul 3, 2026 7:08 AM | Your favorites are waiting | 26 | Take another look at the styles you have been looking at | Jul 3, 2026 7:08 AM · 26 characters. Take another look at the styles you have been looking at | |
| Jul 1, 2026 1:30 PM | More styles added to the SALE | 29 | Find summer favorites with 30-60% off | Jul 1, 2026 1:30 PM · 29 characters. Find summer favorites with 30-60% off | |
| Jun 28, 2026 3:46 AM | YOUR SUMMER STYLE GUIDE | 23 | Effortless combinations for warm days and long evenings | Jun 28, 2026 3:46 AM · 23 characters. Effortless combinations for warm days and long evenings |
Based on 48 emails received from Jun 28 to Nov 1, 2026. Times in US Eastern. How we collect