What Happened?

Preview text: Did you see something you like?

Friday, Sep 25, 2026 at 5:15 AM EasternKlaviyo

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What Happened? - email from Project Montessori

Using this email in an article? Credit: Project Montessori email via They Sent It, with a link to this page. Full-size image

Subject: What Happened?
Preview text: Did you see something you like?
From: business.uk@projectmontessori.com
Brand: Project Montessori
ESP: Klaviyo
Sent: Fri Sep 25, 2026, 5:15 AM ET
Sent to: United Kingdom (projectmontessori.co.uk)
Size: 38 KB
Images: 8
Links: 7, 1 of them buttons
Subject length: 14 characters

Against Project Montessori's usual

Sent in the 5 AM hour, which holds 4% of its emails; 30% arrive in the 2 AM hour. The subject is 14 characters; its average is 33.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Sophie | Project Montessori <[email protected]>
Subject: What Happened?
Date: Fri, 25 Sep 2026 09:15:11 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.projectmontessori.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.projectmontessori.com s=mtd1
List-Unsubscribe: Present, one-click

Servers it passed through, newest first

from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

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Sent just before and after

	Sep 26, 2026 5:16 AM	Are you still interested?
	Sep 26, 2026 2:42 AM	Ends tonight: 20% off their own tree ⏰
	Sep 25, 2026 7:37 AM	Still putting a fence around the Christmas tree? 🎄
	Sep 25, 2026 5:15 AM	What Happened? (this email)
	Sep 25, 2026 2:23 AM	Still fencing off the Christmas tree? 🎄
	Sep 23, 2026 2:31 AM	Still worth asking: the 3-question toy test 🧩
	Sep 22, 2026 2:30 AM	Before you buy their next toy, ask these 3 questions 🧩