We Haven't Done This Before.

Preview text: But this weekend is important.

PureSaturday, May 9, 2026 at 7:45 PM EasternKlaviyo
PureWe Haven't Done This Before.
Subject
We Haven't Done This Before.
Preview text
But this weekend is important.
From
support@purediffuserco.com
Brand
Pure
Sent
Sat May 9, 2026, 7:45 PM ET
Sent to
thepurediffuser.com
Size
46 KB
Images
19
Links
19, 1 of them buttons
Subject length
28 characters

Against Pure's usual

Sent in the 7 PM hour, which holds 11% of its emails; 22% arrive in the 12 PM hour. The subject is 28 characters; its average is 24.

Report this email

Sent just before and after

May 11, 2026 12:02 PMLike waiting?
May 10, 2026 7:45 PMEnds tomorrow.
May 10, 2026 12:02 PMDon't Miss Out.
May 9, 2026 7:45 PMWe Haven't Done This Before. (this email)
May 9, 2026 2:15 PMFor the First Time Ever!
May 7, 2026 10:14 PMWe Promised This!
May 6, 2026 10:13 PMYou Unlocked 15% Off!

More from Pure

All Pure emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.