SOMETHING NEW

Preview text: We made scarves!

Rachel AntonoffSaturday, Oct 10, 2026 at 12:04 PM EasternKlaviyo
Rachel AntonoffSOMETHING NEW
Subject
SOMETHING NEW
Preview text
We made scarves!
From
hi@rachelantonoff.com
Sent
Sat Oct 10, 2026, 12:04 PM ET
Size
134 KB
Images
28
Links
47, 13 of them buttons
Subject length
13 characters

Against Rachel Antonoff's usual

Sent in its busiest hour, 12 PM, which holds 51% of its emails. The subject is 13 characters; its average is 23.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Rachel Antonoff <[email protected]>
Subject
SOMETHING NEW
Date
Sat, 10 Oct 2026 16:04:06 +0000 (UTC)
Message-ID domain
geopod-ismtpd-96
Return-Path domain
k1.send.rachelantonoff.com
DKIM signature
d=send.rachelantonoff.com s=s1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-s4v2c with SMTP
  2. from (unnamed) by geopod-ismtpd-96 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

Report this email

Sent just before and after

Oct 15, 2026 12:16 PMWE'RE ANIMAL PEOPLE
Oct 14, 2026 12:08 PMSOME VERY GOOD THINGS ARE ON SALE
Oct 12, 2026 12:03 PMTHE PASTA PUFFER HAS A BABY
Oct 10, 2026 12:04 PMSOMETHING NEW (this email)
Oct 8, 2026 12:00 PMWE PUT LIPSTICK ON EVERYTHING
Oct 7, 2026 12:00 PMMORE CAVIAR, PLEASE
Oct 5, 2026 12:05 PMPUT A SWEATER ON

More from Rachel Antonoff

All Rachel Antonoff emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.