They Sent It

Almost vacay time

These essentials always make the trip.

RareformSaturday, Apr 25, 2026 at 12:01 PM EasternKlaviyo
RareformAlmost vacay time
Subject
Almost vacay time
Preview text
These essentials always make the trip.
From
hello@rareform.com
Sent
Sat Apr 25, 2026, 12:01 PM ET
Size
42 KB
Images
16
Links
16, 1 of them buttons
Subject length
17 characters

Against Rareform's usual

Sent in the 12 PM hour, which holds 12% of its emails; 15% arrive in the 1 PM hour. The subject is 17 characters; its average is 31.

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Sent just before and after

Apr 30, 2026 12:02 PMThis feels more like her
Apr 28, 2026 1:10 PMNew summer drops just landed
Apr 26, 2026 1:02 PMFeels like golden hour
Apr 25, 2026 12:01 PMAlmost vacay time (this email)
Apr 24, 2026 12:04 PMBefore this one’s gone 🌎
Apr 23, 2026 12:04 PMThought you missed it?
Apr 22, 2026 7:00 PMBillboard → bag

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