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Preview text: New drops just went live.

RareformTuesday, Apr 21, 2026 at 1:05 PM EasternKlaviyo
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Subject
Pick your favorite
Preview text
New drops just went live.
From
hello@rareform.com
Sent
Tue Apr 21, 2026, 1:05 PM ET
Size
35 KB
Images
10
Links
12, 2 of them buttons
Subject length
18 characters

Against Rareform's usual

Sent in its busiest hour, 1 PM, which holds 15% of its emails. The subject is 18 characters; its average is 31.

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Sent just before and after

Apr 24, 2026 12:04 PMBefore this one’s gone 🌎
Apr 23, 2026 12:04 PMThought you missed it?
Apr 22, 2026 7:00 PMBillboard → bag
Apr 21, 2026 1:05 PMPick your favorite (this email)
Apr 21, 2026 9:21 AMPssst… Here’s 10% Off Your Next Purchase
Apr 20, 2026 12:02 PMWaste? Not in our DNA.
Apr 19, 2026 9:16 AMNot all bags can tell a story

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