They Sent It

This one took a year.

Be ready on April 21.

RastahMonday, Apr 20, 2026 at 12:02 PM EasternKlaviyo
RastahThis one took a year.
Subject
This one took a year.
Preview text
Be ready on April 21.
From
hello@rastah.co
Brand
Rastah
Sent
Mon Apr 20, 2026, 12:02 PM ET
Sent to
Colombia (pk.rastah.co)
Size
86 KB
Images
23
Links
31, 12 of them buttons
Subject length
21 characters

Against Rastah's usual

Sent in its busiest hour, 12 PM, which holds 55% of its emails. The subject is 21 characters; its average is 30.

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Sent just before and after

Apr 22, 2026 12:02 PMVolume 15: Your Next Must-Have!
Apr 21, 2026 1:03 PMVolume 15 just dropped
Apr 21, 2026 1:00 PMDon't Miss Out on Volume 15 – Shop Now!
Apr 20, 2026 12:02 PMThis one took a year. (this email)
Apr 20, 2026 12:01 PMFinal hours to get early access
Apr 19, 2026 12:33 PMLike what you see?
Apr 19, 2026 12:01 PMYou didn’t know you were waiting for this.

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