This one took a year.

Preview text: Built over a year. Rooted in where we come from. This one took a year. Not just to make…

Thursday, Apr 16, 2026 at 6:01 PM EasternKlaviyo

RastahThis one took a year.

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Subject: This one took a year.
Preview text: Built over a year. Rooted in where we come from. This one took a year. Not just to make…
From: hello@rastah.co
Brand: Rastah
ESP: Klaviyo
Sent: Thu Apr 16, 2026, 6:01 PM ET
Sent to: Colombia (rastah.co)
Size: 12 KB
Images: 1
Links: 6, 3 of them buttons
Subject length: 21 characters

Against Rastah's usual

Sent in the 6 PM hour, which holds 2% of its emails; 55% arrive in the 12 PM hour. The subject is 21 characters; its average is 30.

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from o1398.shared.klaviyomail.com [149.72.95.9] by our receiving server with ESMTPS
by recvd-…-mmb2r with SMTP
from (unnamed) by geopod-ismtpd-49 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Apr 19, 2026 12:01 PM	You didn’t know you were waiting for this.
	Apr 18, 2026 12:00 PM	This is for you.
	Apr 17, 2026 12:01 PM	This is Volume 15.
	Apr 16, 2026 6:01 PM	This one took a year. (this email)
	Apr 16, 2026 12:02 PM	You’re not ready for this.
	Apr 16, 2026 6:18 AM	Like what you see?
	Apr 15, 2026 12:02 PM	Volume 15 drops April 21st. Early access starts first.