Less is more

Preview text: Why we left fragrance out entirely

Sunday, Aug 23, 2026 at 9:09 PM EasternKlaviyo

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Subject: Less is more
Preview text: Why we left fragrance out entirely
From: hello@rayneandsol.com.au
Brand: Rayne + Sol
ESP: Klaviyo
Sent: Sun Aug 23, 2026, 9:09 PM ET
Sent to: rayneandsol.com
Size: 30 KB
Images: 5
Links: 5, 2 of them buttons
Subject length: 12 characters

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Sent in the 9 PM hour, which holds 23% of its emails; 26% arrive in the 5 AM hour. The subject is 12 characters; its average is 31.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Rayne + Sol <[email protected]>
Subject: Less is more
Date: Mon, 24 Aug 2026 01:09:45 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.email.www.rayneandsol.com.au
DKIM signature: d=shared.klaviyomail.com s=def1; d=email.www.rayneandsol.com.au s=mtd1
List-Unsubscribe: Present, one-click

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Sent just before and after

	Sep 3, 2026 12:55 AM	Tanning, reimagined as skincare
	Sep 1, 2026 12:57 AM	Your skin-first glow is one click away 🤎
	Aug 30, 2026 9:10 PM	Chosen with intention
	Aug 23, 2026 9:09 PM	Less is more (this email)
	Aug 16, 2026 9:08 PM	Exclusive offer just for you
	Aug 15, 2026 7:01 PM	Final hours 20% off
	Aug 15, 2026 7:01 PM	Final Hours 20% off Sitewide

Less is more

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