We underestimated this one!

Preview text: HEALR and XPRESS sold out faster than expected.

ReAthlete

Friday, Sep 4, 2026 at 4:02 PM EasternKlaviyo

ReAthleteWe underestimated this one!

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We underestimated this one! - email from ReAthlete

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Subject: We underestimated this one!
Preview text: HEALR and XPRESS sold out faster than expected.
From: sales@reathlete.com
Brand: ReAthlete
ESP: Klaviyo
Sent: Fri Sep 4, 2026, 4:02 PM ET
Size: 13 KB
Images: 1
Links: 3, 1 of them buttons
Subject length: 27 characters

Against ReAthlete's usual

Sent in the 4 PM hour, which holds 2% of its emails; 20% arrive in the 9 AM hour. The subject is 27 characters; its average is 30.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From: Ziv | Founder: ReAthlete <[email protected]>
Subject: We underestimated this one!
Date: Fri, 04 Sep 2026 20:02:04 +0000
Message-ID domain: klaviyomail.com
Return-Path domain: k3.send.reathlete.com
DKIM signature: d=shared.klaviyomail.com s=def1; d=send.reathlete.com s=mtd1
List-Unsubscribe: Present, one-click

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Sent just before and after

	Sep 17, 2026 11:08 AM	Why is it shaped like that? 👀
	Sep 14, 2026 11:47 AM	Apparently, this is a thing.
	Sep 8, 2026 12:08 PM	Ends at midnight. That's it.
	Sep 4, 2026 4:02 PM	We underestimated this one! (this email)
	Sep 3, 2026 10:33 AM	Whatever’s tired, we’ve got it.
	Sep 2, 2026 12:33 PM	[URGENT] Do NOT share this code. 30% OFF EVERYTHING.
	Aug 26, 2026 12:04 PM	How much stretch is too much?