REI emails
REI sends about 2 emails a week through Mailchimp, most often on Thursday around 6 PM Eastern.
Early figures, based on 6 emails received from Oct 12 to Oct 29, 2026.
- ESP
- Mailchimp
- Emails a week
- about 2
- Last sent
- Yesterday · Oct 29
- Tracked since
- Oct 2026
- Emails collected
- 6
- Website popularity
- Top 10,000 sites
Recent emails
Oct 29, 2026 6:51 PM
Up to 50% off: Cold-weather deals just dropped
Oct 20, 2026 6:35 PM
Who are you shopping for this holiday? 🏃⛺️📸
Oct 18, 2026 11:14 AM
⌛Ends tomorrow—up to 50% off selected fall deals at REI Outlet
Oct 15, 2026 11:16 PM
The Best Way to Stay in the Know
Oct 15, 2026 8:21 AM
Up to 50% off selected fall deals. 🍂🍁
Oct 12, 2026 11:28 PM
You're In! Welcome to REI
Recent subject lines
All subject linesSubject lines average 41 characters. Each one opens the email it came from.
| Picture | Sent (Eastern) | Subject | Preview text |
|---|---|---|---|
| Oct 29, 2026 6:51 PM | Up to 50% off: Cold-weather deals just dropped | REI 96 Brrr-ing on the savings! | |
| Oct 20, 2026 6:35 PM | Who are you shopping for this holiday? 🏃⛺️📸 | REI 96 Trending faves, under-$100 finds & more expert picks | |
| Oct 18, 2026 11:14 AM | ⌛Ends tomorrow—up to 50% off selected fall deals at REI Outlet | REI 96 Take advantage of this deal before it’s gone | |
| Oct 15, 2026 11:16 PM | The Best Way to Stay in the Know | Your special gift is almost over. Grab your gear and save today! | |
| Oct 15, 2026 8:21 AM | Up to 50% off selected fall deals. 🍂🍁 | REI 96 Save extra on gear, clothing & more | |
| Oct 12, 2026 11:28 PM | You're In! Welcome to REI | Plus, here's a special coupon-just for you |
About REI
- ESP
- Mailchimp
- Website popularity (CrUX)
- Top 10,000 sites
- Tracked since
- Oct 2026
- Emails collected
- 6
- Emails a week
- about 2
- Last sent
- Oct 29, 2026
- Sends from
- rei_email@
email.rei.com - Subject length
- 41 characters avg
Counts include automated emails such as a welcome series. Website popularity is the bracket the brand's site falls in by visits, from Google's public Chrome UX Report (CrUX).
Similar sending frequency
| Latest email | Brand | ESP | Website popularity | Emails a week | Busiest day | Last sent | |
|---|---|---|---|---|---|---|---|
 4AG4ag.co.nz | Mailchimp | about 2 | Wednesday | Sep 30, 2026 | Mailchimp · about 2 a week · busiest Wednesday · last sent Sep 30, 2026 | ||
 Arohaarohatours.co.nz | Mailchimp | about 2 | Thursday | Oct 17, 2026 | Mailchimp · about 2 a week · busiest Thursday · last sent Oct 17, 2026 | ||
| 27 872787perfumes.com | Mailchimp | about 2 | Monday | Oct 27, 2026 | Mailchimp · about 2 a week · busiest Monday · last sent Oct 27, 2026 |
Report an errorLast updated Oct 31, 2026