They Sent It

A closer look at the Edge

A closer look at the Edge The shell, the lining, and why it works in the saddle.

ReincoatThursday, Sep 17, 2026 at 3:30 AM EasternKlaviyo
ReincoatA closer look at the Edge
Subject
A closer look at the Edge
Preview text
A closer look at the Edge The shell, the lining, and why it works in the saddle.
From
hello@reincoat.co.uk
Sent
Thu Sep 17, 2026, 3:30 AM ET
Sent to
United Kingdom (reincoat.co.uk), Germany (reincoat.de), Europe (reincoat.eu), Germany (reinwear.de)
Size
33 KB
Images
6
Links
11, 2 of them buttons
Subject length
25 characters

Against Reincoat's usual

Sent in the 3 AM hour, which holds 7% of its emails; 22% arrive in the 5 AM hour. The subject is 25 characters; its average is 28.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

From
Reinwear <[email protected]>
Subject
A closer look at the Edge
Date
Thu, 17 Sep 2026 07:30:18 +0000
Message-ID domain
klaviyomail.com
Return-Path domain
k3.email.reincoat.co.uk
DKIM signature
d=shared.klaviyomail.com s=def1; d=email.reincoat.co.uk s=mtd1
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from (unnamed) by kmta-mta-blue-….servers.clovesoftware.com with SMTP

Other sending headers (names only): X-Mailer-Info-Extra2, X-Mailer-Info, X-Mailer-Info-Extra, X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse

Report this email

Sent just before and after

Oct 4, 2026 5:16 AMNew colour: the Reincoat Lite in Bloom
Sep 30, 2026 4:53 AMNEW: The Edge, for kids
Sep 25, 2026 4:24 AMIT'S BACK: The Smock Lite
Sep 17, 2026 3:30 AMA closer look at the Edge (this email)
Sep 13, 2026 4:24 AMEdge is here. Meet the all rounder
Sep 11, 2026 4:10 AMEdge is here. Meet the all rounder
Sep 8, 2026 5:35 AMForecast: Rain All Week!

More from Reincoat

All Reincoat emails

Get the Black Friday insights

We're collecting every Black Friday email from more than 50,000 brands as it lands. Get what we find: who starts first, the biggest discounts, and the subject lines that stand out.

Free. You'll get a confirmation email first, and you can unsubscribe anytime.