🛏️ Thread count is mostly made up
Preview text: Higher isn't better. Here's what actually is.
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- Subject
- 🛏️ Thread count is mostly made up
- Preview text
- Higher isn't better. Here's what actually is.
- From
- hello@
rest.com - Brand
- Rest
- ESP
- Klaviyo
- Sent
- Sat May 2, 2026, 10:05 AM ET
- Sent to
- rest.com
- Size
- 65 KB
- Images
- 21
- Links
- 23, 1 of them buttons
- Subject length
- 33 characters
Against Rest's usual
Sent in the 10 AM hour, which holds 14% of its emails; 43% arrive in the 1 PM hour. The subject is 33 characters; its average is 34.
Sent just before and after
| May 5, 2026 10:05 AM | 🛏️ A fitted sheet that actually stays put | |
| May 4, 2026 4:05 PM | 🛏️ A better sleep setup for Mom | |
| May 3, 2026 1:05 PM | 🛏️ Good sleep is better when it's shared | |
| May 2, 2026 10:05 AM | 🛏️ Thread count is mostly made up (this email) | |
| May 1, 2026 1:05 PM | 🛏️ She's first in and last out | |
| Apr 29, 2026 1:05 PM | 🛏️ You'll feel it on night one | |
| Apr 28, 2026 5:47 PM | 🛏️ Bring this home today and get $10 off |
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