πŸ›οΈ You think PJs don’t matter?

Preview text: Let’s talk about what you wear to bed.

RestThursday, May 21, 2026 at 1:05 PM EasternKlaviyo
RestπŸ›οΈ You think PJs don’t matter?
Subject
πŸ›οΈ You think PJs don’t matter?
Preview text
Let’s talk about what you wear to bed.
From
hello@rest.com
Brand
Rest
Sent
Thu May 21, 2026, 1:05 PM ET
Sent to
rest.com
Size
51 KB
Images
16
Links
18, 1 of them buttons
Subject length
30 characters

Against Rest's usual

Sent in its busiest hour, 1 PM, which holds 44% of its emails. The subject is 30 characters; its average is 34.

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What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Subject
πŸ›οΈ You think PJs don’t matter?
Date
Thu, 21 May 2026 17:05:05 +0000 (UTC)
Message-ID domain
geopod-ismtpd-71
Return-Path domain
send.rest.com
DKIM signature
d=rest.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. from o1354.shared.klaviyomail.com [167.89.106.34] by our receiving server with ESMTPS
  2. by recvd-…-h687j with SMTP
  3. from (unnamed) by geopod-ismtpd-71 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

May 24, 2026 10:05 AMπŸ›οΈ Comfort shouldn't be earned
May 23, 2026 8:01 AMπŸ›οΈ 2 days left and they’re gone
May 22, 2026 10:00 PMπŸ›οΈ Pick a better wind-down duo
May 21, 2026 1:05 PMπŸ›οΈ You think PJs don’t matter? (this email)
May 20, 2026 10:35 AMπŸ›οΈ Better sleep is easier than you think
May 18, 2026 9:05 PMπŸ›οΈ Everything is harder with bad sleep
May 17, 2026 7:45 PMπŸ›οΈ We wanted to tell you first

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