Why we started Rocketo. The short version.

Preview text: It starts with a vet, a dog, and a lot of bad ingredients.

Sunday, Oct 11, 2026 at 5:35 AM EasternKlaviyo

RocketoWhy we started Rocketo. The short version.

Fit to screenFull size

Using this email in an article? Credit: Rocketo email via They Sent It, with a link to this page. Full-size image

Against Rocketo's usual

Sent in the 5 AM hour, which holds 26% of its emails; 35% arrive in the 1 PM hour. The subject is 42 characters; its average is 32.

Email headers

What the brand's servers put on this email. Our receiving servers, the address we subscribed with and unsubscribe links are left out.

Other sending headers (names only): X-Kmail-Account, X-Kmail-Flow, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

	Oct 14, 2026 1:31 PM	A little more joy in every bowl 🐾
	Oct 14, 2026 5:37 AM	The questions people actually ask us.
	Oct 12, 2026 5:36 AM	Don't take our word for it.
	Oct 11, 2026 5:35 AM	Why we started Rocketo. The short version. (this email)
	Oct 10, 2026 5:34 AM	Welcome. Here's 20% off your first order.
	Oct 7, 2026 1:30 PM	Add more joy to the mix 🐶
	Sep 30, 2026 1:01 PM	Up to 40% off ends today 🐾