They Sent It

Where Did the Song Go?

The strange story behind the fade out and why it still matters today.

RoxyWednesday, Aug 12, 2026 at 3:30 PM EasternKlaviyo
RoxyWhere Did the Song Go?
Subject
Where Did the Song Go?
Preview text
The strange story behind the fade out and why it still matters today.
From
roxy@roxyjams.com
Brand
Roxy
Sent
Wed Aug 12, 2026, 3:30 PM ET
Size
78 KB
Images
9
Links
2, 1 of them buttons
Subject length
22 characters

Against Roxy's usual

Sent in the 3 PM hour, which holds 18% of its emails; 28% arrive in the 11 AM hour. The subject is 22 characters; its average is 36.

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Subject
Where Did the Song Go?
Date
Wed, 12 Aug 2026 19:30:21 +0000 (UTC)
Message-ID domain
geopod-ismtpd-84
Return-Path domain
send.roxyjams.com
DKIM signature
d=roxyjams.com s=kl2
List-Unsubscribe
Present, one-click

Servers it passed through, newest first

  1. by recvd-…-q8d9k with SMTP
  2. from (unnamed) by geopod-ismtpd-84 with HTTP

Other sending headers (names only): X-Kmail-Account, X-Kmail-Message, X-Kmail-Ops, X-Report-Abuse, X-SG-EID, X-SG-ID, X-Entity-ID

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Sent just before and after

Aug 16, 2026 12:31 PMFinal Hours: Snag 20% OFF Before It's Gone!
Aug 15, 2026 11:10 AMDon’t Miss Your 20% OFF 🎸
Aug 14, 2026 12:15 PMReady to Rock? Find Your Favorite Tee!
Aug 12, 2026 3:30 PMWhere Did the Song Go? (this email)
Aug 7, 2026 11:30 AM25+ New Designs Just Dropped 🎶
Aug 5, 2026 12:15 PMONE MORE SONG! How the Encore Became Tradition
Aug 3, 2026 11:35 AMAct Fast! 20% Off Encore Sale Ends Tonight!

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